Nordics B2B SaaS Marketing Lead – Public Sector

EG A/S; Aarhus; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

EG A/S is seeking a Marketing Business Partner to drive go-to-market plans for the EG Citizen Welfare & Utility portfolio in Denmark. You will bridge product, sales and marketing to translate ambitious growth targets into actionable campaigns and content strategies.

You will own the marketing strategy, execute demand generation and manage events across the Nordics, while ensuring consistent brand messaging and leveraging AI to optimize content and campaigns.

Qualifications

• 7+ years marketing experience from a B2B SaaS company.
• Hands-on experience with SEO/SEM, content marketing and CRM platforms such as Salesforce.
• Strong events experience and stakeholder management across sales, product and country organisations.

Responsibilities

• Own and drive the marketing strategy for your part of the portfolio, and translate it into concrete go-to-market plans.
• Lead demand generation and campaigns with digital execution and ROI tracking.
• Maintain brand, messaging, and product positioning across the Nordics.
• Own event strategy, from planning to execution of events, conferences and webinars with budget accountability.
• Collaborate with product, sales and regional teams to align across a broad portfolio and guide junior colleagues.

Skills

B2B SaaS

Marketing strategy

SEO/SEM

Content marketing

CRM: Salesforce

Marketing automation: HubSpot

Pardot

Social & campaigns

Event management

Stakeholder mgmt

AI in marketing

Tools

Salesforce

HubSpot

Pardot

Job description

EG A/S is seeking a Marketing Business Partner to drive go-to-market plans for the EG Citizen Welfare & Utility portfolio in Denmark. You will bridge product, sales and marketing to translate ambitious growth targets into actionable campaigns and content strategies.

You will own the marketing strategy, execute demand generation and manage events across the Nordics, while ensuring consistent brand messaging and leveraging AI to optimize content and campaigns.