Marketing Automation Lead - Personalisation & Analytics

Scandlines; København; On-site; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Pension scheme

Health insurance

Staff canteen

Additional days off

Discount schemes

Job summary

Scandlines Deutschland GmbH is seeking a hands-on Marketing Automation Manager to own and develop our automation capabilities across B2C and B2B. You will design journeys in Bloomreach and HubSpot, activate customer data, and drive engagement, retention, and growth.

You will collaborate with E-commerce, Marketing, IT, and partners, translating insights into initiatives that improve conversion and customer value. Based in Copenhagen with a commercial mindset and a hands-on approach.

Qualifications

• 4+ years hands-on marketing automation or CRM experience.
• Solid experience with Bloomreach or similar platforms (Salesforce Marketing Cloud, Braze, Iterable).
• Experience with HubSpot is desirable but not required, strong segmentation and lifecycle marketing.

Responsibilities

• Own and develop the marketing automation roadmap for B2C and B2B.
• Design and optimise automated customer journeys in Bloomreach and HubSpot.
• Activate data via segmentation and triggers across email, app, sms, website, and MyScandlines.
• Analyse journey performance using reporting and A/B testing to improve results.
• Maintain data quality, support integrations, and collaborate with internal and external partners.

Skills

Marketing automation experience

Analytical mindset

Cross-functional collaboration

Commercial mindset

Tools

Bloomreach

Salesforce Marketing Cloud

Braze

Iterable

HubSpot

HTML/CSS

Job description

Scandlines Deutschland GmbH is seeking a hands-on Marketing Automation Manager to own and develop our automation capabilities across B2C and B2B. You will design journeys in Bloomreach and HubSpot, activate customer data, and drive engagement, retention, and growth.

You will collaborate with E-commerce, Marketing, IT, and partners, translating insights into initiatives that improve conversion and customer value. Based in Copenhagen with a commercial mindset and a hands-on approach.