Marketing Automation Lead - Lifecycle Journeys & Growth

s360; Aarhus; Presencial; DKK 700 000 - 1 100 000; Tempo integral

Resumo da oferta

At s360, a leading Marketing Automation team spanning multiple Scandinavian offices, you will own customer journeys from strategy to launch, coordinating data, triggers and lifecycle logic to drive client growth. You will build multi-channel journeys in ESPs, analyse engagement, and provide clear recommendations to stakeholders.

You’ll work across Klaviyo, Bloomreach, and e‑commerce integrations, collaborating with teams to uplift brand experiences and commercial KPIs.

Qualificações

• Experience building and QA’ing journeys in Klaviyo or Bloomreach.
• Experience building lead journeys and reporting on leads.
• Knowledge of zero-party data, dynamic segmentation and lifecycle personalisation.
• Familiarity with e-commerce platforms like Shopify and customer data platforms (CRMs).
• Ability to analyse engagement, behaviour and KPIs and translate into client recommendations.

Responsabilidades

• End-to-end projects: lead projects from discovery to launch with defined scope and timelines.
• Journey building: create multi-channel journeys using subscriber data, segmentation and triggers.
• Optimisation: analyse engagement and KPIs to improve each journey.
• Client advisory: be the go-to for marketing automation, turning data into actionable recommendations.
• Brand experience: ensure brand consistency across all touchpoints from first message to last.
• Knowledge sharing: train colleagues on tools, ESP functionality, and lifecycle logic.

Conhecimentos

ESP expertise

Lead journeys

Data personalisation

Tech stack knowledge

Analysis & advisory

Client experience

Ferramentas

Klaviyo

Bloomreach

Shopify

CRM

Descrição da oferta de emprego

At s360, a leading Marketing Automation team spanning multiple Scandinavian offices, you will own customer journeys from strategy to launch, coordinating data, triggers and lifecycle logic to drive client growth. You will build multi-channel journeys in ESPs, analyse engagement, and provide clear recommendations to stakeholders.

You’ll work across Klaviyo, Bloomreach, and e‑commerce integrations, collaborating with teams to uplift brand experiences and commercial KPIs.