Marketing Automation Architect: Personalised Journeys

Scandlines; København; On-site; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Pension scheme

Health insurance

Staff canteen

Additional days off

Discount schemes

Job summary

Scandlines in Copenhagen is seeking a hands-on Marketing Automation Manager to turn customer data into personalised experiences and measurable business results. You will own and develop our marketing automation across B2C and B2B, combining technical skills with a commercial mindset to boost engagement, retention and growth.

You will work hands-on in Bloomreach and HubSpot, designing automated journeys, activating data, and identifying opportunities to improve customer experiences and

Qualifications

• 4+ years of hands-on experience with marketing automation or CRM.
• Solid experience with Bloomreach or similar platforms (Salesforce MC, Braze, Iterable).
• HubSpot experience preferred but not required.
• Strong experience with automated journeys, segmentation, personalisation, lifecycle marketing.
• Comfortable with customer data, reporting, and A/B testing.
• Understand CRM structures, workflows, lead management, and data integration.
• Knowledge of HTML/CSS, email deliverability, and GDPR.

Responsibilities

• Own and develop the marketing automation roadmap across B2C and B2B.
• Design and optimise automated customer journeys in Bloomreach and HubSpot.
• Activate customer data through segmentation and triggers for journeys across channels.
• Analyse customer behaviour and journey performance with reporting and A/B tests.
• Maintain data quality, support integrations, and collaborate with stakeholders and agencies.

Skills

Marketing automation

CRM

Bloomreach

HubSpot

Email marketing

Segmentation

Personalisation

Lifecycle marketing

Tools

Bloomreach

Salesforce MC

Braze

Iterable

HubSpot

Job description

Scandlines in Copenhagen is seeking a hands-on Marketing Automation Manager to turn customer data into personalised experiences and measurable business results. You will own and develop our marketing automation across B2C and B2B, combining technical skills with a commercial mindset to boost engagement, retention and growth.

You will work hands-on in Bloomreach and HubSpot, designing automated journeys, activating data, and identifying opportunities to improve customer experiences and