Senior Specialist, Marketing Automation

s360; København; Hybrid; DKK 650,000 - 900,000; Full time

Job summary

s360 is a Marketing and AI consultancy with 330+ colleagues across Europe. We seek a marketing automation lead to shape data-driven journeys across email and text, from discovery to deployment, driving client growth with a strong emphasis on brand experience.

You will own end-to-end projects, build journeys in ESPs, and advise clients on optimizing engagement and commercial KPIs. The role requires Danish and English fluency and a collaborative, growth-oriented mindset.

Qualifications

• Hands-on experience building and QA’ing journeys in Klaviyo and Bloomreach.
• Experience building lead journeys from external sources and tracking results.
• Practical work with zero-party data, segmentation and lifecycle personalization.

Responsibilities

• Own end-to-end projects from discovery to launch, defining scope and timelines.
• Build multi-channel journeys using subscriber data, segmentation and triggers.
• Analyze engagement and KPIs to improve each journey.
• Act as the client’s go-to for marketing automation, translating data into actionable recommendations.
• Ensure brand experience across touchpoints from first message to last.
• Share knowledge and train colleagues in new tools and lifecycle logic.

Skills

Klaviyo

Bloomreach

Marketing automation

Lead journeys

Data personalization

CRM integration

Shopify

Analytics

Stakeholder management

Danish language

English language

Tools

Klaviyo

Bloomreach

Shopify

Job description

Ready to connect lifecycle strategy to client growth, by building journeys across email and text message and guiding the decisions behind them? If you want to be the go-to person for marketing automation across our clients, this role is for you!

Own journeys from strategy to launch

You will be the strategic advisor and lead responsible for connecting technical capabilities directly to client commercial growth and automated customer journeys across email and text message marketing. From discovery to deployment, you’ll shape the data, triggers and lifecycle journeys that support client growth.

Here’s what you’ll own:

• End-to-end projects: You lead projects from discovery to launch, setting scope and timelines and aligning the teams involved.
• Journey building: You build multi-channel journeys in ESPs using subscriber data, segmentation and behavioral triggers.
• Optimisation: You analyse engagement, behavioural data and commercial KPIs to find and make the next improvement to each journey.
• Client advisory: You are the client’s go-to for marketing automation, turning data into clear recommendations that stakeholders can act on.
• Brand experience: You apply creative and communication standards to every touchpoint, so the brand holds up from the first message to the last.
• Knowledge sharing: You train colleagues in new tools, ESP functionality, lifecycle logic and client-handling techniques, raising the technical and commercial level.

Join our Marketing Automation team

Our Marketing Automation team blends hands‑on execution with a mix of expertise across every seniority level from associates, specialists, senior tiers, and leadership. We are also proud to be the only Scandinavian-based agency recognised as a Klaviyo Elite Partner. Our day-to-day culture is down-to-earth and built on trust: We share knowledge openly, jump in to support one another when challenges appear, and genuinely celebrate each other's wins. Even though the 12 people in our team are split across our Copenhagen and Aarhus offices, we make a point of prioritizing social get-togethers to keep that team spirit alive.

Bring automation depth and client judgement

You’re comfortable owning work from recommendation to execution, and you can adapt when data or client needs change the plan. You make technical decisions clear and keep both commercial goals and brand experience in view.

You’ll be a good fit if you can recognise the following about yourself:

• ESP expertise: Hands‑on experience building and QA’ing journeys in platforms like e.g. Klaviyo & Bloomreach, including flow logic, payloads and event triggers.
• Lead journeys: Experience building lead journeys on external lead sources, and capturing, maximising and reporting on leads.
• Data and personalisation: Practical work with zero‑party data architecture, dynamic segmentation and lifecycle personalisation.
• Tech stack: Knowledge of how marketing automation connects to e-commerce platforms such as Shopify, CRMs and customer data platforms.
• Analysis and advice: The ability to analyse engagement, behaviour and commercial KPIs and turn them into clear recommendations for client stakeholders.
• Client experience: Proven experience taking the lead in the room, coming across as the professional authority on marketing automation.
• Language proficiency: Strong professional communication skills in Danish and English.

What It’s Like Working At S360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long‑term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top‑tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest‑growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.

s360 is a marketing and AI consultancy. We help brands and retailers achieve measurable results with AI, proprietary technology, and over a decade of industry experience. We’re certified partners of Anthropic, Google, Meta, and Smartly, among others. As an end‑to‑end partner, we work with clients on strategy, execution, and forward deployment across brand, media, creative, and AI. Our specialists and engineers work from offices across Europe, close to the clients we serve.