Senior Specialist, Marketing Automation

s360 A/S; Aarhus; On-site; DKK 650,000 - 850,000; Full time

Benefits offered by this job

Klaviyo Elite Partner

Offices in Copenhagen & Aarhus

Job summary

s360 A/S is seeking an experienced Marketing Automation Lead to connect technical capabilities with client growth. You will shape data, triggers and lifecycle journeys across email and text, guiding client decisions from discovery to deployment.

The role blends strategy with hands-on execution and requires strong advisory skills to turn data into actionable recommendations for diverse stakeholders. Join our Marketing Automation team, part of a cross-border, knowledge-sharing culture with Klaviyo

Qualifications

• Hands-on experience building and QAing journeys in ESPs like Klaviyo and Bloomreach.
• Experience leading journeys from external sources and capturing, maximizing and reporting on leads.
• Practical work with zero-party data, dynamic segmentation and lifecycle personalisation.
• Knowledge of how marketing automation connects to e-commerce platforms such as Shopify, CRMs and CDPs.
• Ability to analyse engagement, behaviour and KPIs and turn them into client recommendations.
• Proven experience taking the lead in client-facing settings as a marketing automation expert.

Responsibilities

• Own journeys from discovery to launch, setting scope and timelines for multi-channel campaigns.
• Build multi-channel journeys in ESPs using subscriber data and behavioural triggers.
• Analyse engagement and KPIs to drive journey improvements.
• Advise clients with data-driven recommendations and ensure brand consistency across touchpoints.
• Train colleagues on tools, ESP functionality, and lifecycle logic.

Skills

ESP expertise

Lead journeys

Data & personalisation

Tech stack

Analysis & advice

Client experience

Job description

Ready to connect lifecycle strategy to client growth, by building journeys across email and text message and guiding the decisions behind them?

If you want to be the go-to person for marketing automation across our clients, this role is for you!

Own journeys from strategy to launch

You will be the strategic advisor and lead responsible for connecting technical capabilities directly to client commercial growth and automated customer journeys across email and text message marketing. From discovery to deployment, you'll shape the data, triggers and lifecycle journeys that support client growth.

Here's what you'll own:

• End-to-end projects: You lead projects from discovery to launch, setting scope and timelines and aligning the teams involved.
• Journey building: You build multi-channel journeys in ESPs using subscriber data, segmentation and behavioral triggers.
• Optimisation: You analyse engagement, behavioural data and commercial KPIs to find and make the next improvement to each journey.
• Client advisory: You are the client’s go-to for marketing automation, turning data into clear recommendations that stakeholders can act on.
• Brand experience: You apply creative and communication standards to every touchpoint, so the brand holds up from the first message to the last.
• Knowledge sharing: You train colleagues in new tools, ESP functionality, lifecycle logic and client-handling techniques, raising the technical and commercial level.

Join our Marketing Automation team

Our Marketing Automation team blends hands-on execution with a mix of expertise across every seniority level from associates, specialists, senior tiers, and leadership. We are also proud to be the only Scandinavian-based agency recognised as a Klaviyo Elite Partner. Our day-to-day culture is down-to-earth and built on trust: We share knowledge openly, jump in to support one another when challenges appear, and genuinely celebrate each other's wins. Even though the 12 people in our team are split across our Copenhagen and Aarhus offices, we make a point of prioritizing social get-togethers to keep that team spirit alive.

Bring automation depth and client judgement

You're comfortable owning work from recommendation to execution, and you can adapt when data or client needs change the plan. You make technical decisions clear and keep both commercial goals and brand experience in view.

You'll be a good fit if you can recognise the following about yourself:

• ESP expertise: Hands-on experience building and QAing journeys in platforms like e.g. Klaviyo & Bloomreach, including flow logic, payloads and event triggers.
• Lead journeys: Experience building lead journeys on external lead sources, and capturing, maximising and reporting on leads.
• Data and personalisation: Practical work with zero-party data architecture, dynamic segmentation and lifecycle personalisation.
• Tech stack: Knowledge of how marketing automation connects to e-commerce platforms such as Shopify, CRMs and customer data platforms.
• Analysis and advice: The ability to analyse engagement, behaviour and commercial KPIs and turn them into clear recommendations for client stakeholders.
• Client experience: Proven experience taking the lead in the room, coming across as the professional authority on marketing automation.

What it's like working at s360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long-term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top-tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest-growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.