Email Marketing Automation & Conversion Specialist

Jysk; Aarhus; On-site; DKK 550,000 - 730,000; Full time

Job summary

JYSK in Aarhus seeks an Email Marketing Automation & Conversion Specialist to optimise customer journeys, improve conversion rates, and boost email performance across markets. You will bridge data, technology and customer experience, leading CRO and marketing automation initiatives with strong collaboration across Marketing, Ecommerce, and IT teams.

The role focuses on landing page optimisation, inbox deliverability, sender reputation, and testing methodologies to drive measurable impact

Qualifications

• Experience in CRO, marketing automation, or email marketing.

Responsibilities

• Analyse conversion performance across campaigns and journeys to identify opportunities.

Skills

CRO

Marketing automation

Email marketing

Digital marketing

Data analysis

Stakeholder management

Education

Professional Bachelor's in E-commerce & Digital Marketing

Cand.IT

Tools

Bloomreach

Drupal

Dynamic Yield

Google Postmaster Tools

HTML

CSS

Jinja

Job description

Are you motivated by creating measurable improvements through data, technology, and customer insights? Do you want to influence how millions of customers experience JYSK across multiple markets?

At JYSK, we are expanding our team to strengthen our digital foundation and unlock new opportunities within marketing technology. We are looking for an Email Marketing Automation & Conversion Specialist who can help optimise customer journeys, improve conversion rates, and ensure our email communication performs at its best.

Based at our Head Office in Aarhus, you will join an informal, social, and collaborative team where knowledge sharing and teamwork are key to success. In this specialist role, you will work at the intersection of technology, data, and customer experience, helping JYSK take the next step in optimisation, personalisation, and marketing automation across digital channels.

WHAT WE OFFER YOU

This is an opportunity to join a large international retailer where your work will have a visible impact across multiple markets. You will play a key role in strengthening JYSK's capabilities within conversion rate optimisation, email marketing automation, customer journey optimisation, and email deliverability.

You will become part of a team that values initiative, collaboration, and continuous improvement. We believe in giving our employees responsibility and freedom with accountability, allowing you to influence both your own development and how we work. At JYSK, your dedication creates opportunities to grow professionally while contributing to business results across our international organisation.

Furthermore, we offer you:

• A key role in shaping and improving customer journeys across multiple international markets
• The opportunity to establish new ways of working within landing page optimisation and conversion rate optimisation
• Responsibility and freedom to drive projects and improvements within your area of expertise
• Close collaboration with skilled colleagues across Marketing, Ecommerce, Customer Data and IT
• Professional development opportunities within CRO, marketing automation, customer journey optimisation and email deliverability
• Access to modern MarTech platforms and technologies used by a leading international retailer
• An informal and supportive working environment characterised by trust, teamwork and straightforward communication

WHAT YOUR NEXT JOB WILL BE ABOUT

As Email Marketing Automation & Conversion Specialist, you will be responsible for identifying, testing, implementing, and scaling optimisation initiatives that improve customer experiences and business performance. Combining analytical insight, technical understanding, and stakeholder management, you will transform data into tangible results.

One of your first achievements in the role will be helping establish stronger ways of working around landing pages and conversion optimisation while driving initiatives that strengthen inbox presence, sender reputation, and email performance across JYSK markets.

Your tasks and responsibilities in the job include:

• Analysing conversion performance across campaigns, customer journeys and markets to identify optimisation opportunities
• Driving conversion rate optimisation initiatives across landing pages, website modules and digital customer journeys
• Improving email deliverability, inbox placement, sender reputation and list health across markets
• Developing and validating test hypotheses related to segmentation, content, timing, customer journeys and personalisation
• Collaborating with Ecommerce, DXP, Digital Media, Customer Data and IT teams to improve customer experiences
• Monitoring, analysing and reporting on conversion, deliverability and engagement KPIs to support data-driven decisions
• Supporting technical initiatives within Email Marketing including authentication, tracking and optimisation projects

Experience with Bloomreach, Drupal, Dynamic Yield, Google Postmaster Tools, HTML, CSS and Jinja will be considered an advantage.

You can read more about our department here.

WHAT SHOULD YOU BRING

You are motivated by turning insights into improvements and enjoy taking ownership of optimisation initiatives from idea to implementation. You combine analytical thinking with a practical mindset and thrive in a role where data, technology, and customer experience come together.

You work in a structured and detail-oriented way and are comfortable navigating both technical discussions and business priorities. While you are self-driven and capable of working independently, you also value collaboration and actively share knowledge and best practices with colleagues. This role will suit someone who enjoys solving complex challenges, improving performance through testing and optimisation, and creating measurable impact. Based on the preferred behavioural profile, you are likely to balance independence with collaboration, demonstrate strong attention to detail, and take a methodical approach to problem-solving.

We are looking for a new colleague who:

• Has experience within CRO, marketing automation, email marketing, digital marketing or a related field
• Has a relevant educational background such as a Professional Bachelor's degree in E-commerce and Digital Marketing, Cand.IT or a similar discipline
• Takes ownership and drives optimisation initiatives independently from analysis through implementation
• Combines analytical thinking with a structured and detail-oriented approach
• Has experience working with conversion optimisation, customer journeys, testing methodologies and data analysis
• Understands email deliverability, audience segmentation, personalisation and marketing automation principles
• Builds strong relationships and collaborates effectively with both technical and commercial stakeholders