Senior Specialist, Marketing Automation

s360; Aarhus; Sur place; DKK 700 000 - 1 100 000; Plein temps

Résumé du poste

At s360, a leading Marketing Automation team spanning multiple Scandinavian offices, you will own customer journeys from strategy to launch, coordinating data, triggers and lifecycle logic to drive client growth. You will build multi-channel journeys in ESPs, analyse engagement, and provide clear recommendations to stakeholders.

You’ll work across Klaviyo, Bloomreach, and e‑commerce integrations, collaborating with teams to uplift brand experiences and commercial KPIs.

Qualifications

• Experience building and QA’ing journeys in Klaviyo or Bloomreach.
• Experience building lead journeys and reporting on leads.
• Knowledge of zero-party data, dynamic segmentation and lifecycle personalisation.
• Familiarity with e-commerce platforms like Shopify and customer data platforms (CRMs).
• Ability to analyse engagement, behaviour and KPIs and translate into client recommendations.

Responsabilités

• End-to-end projects: lead projects from discovery to launch with defined scope and timelines.
• Journey building: create multi-channel journeys using subscriber data, segmentation and triggers.
• Optimisation: analyse engagement and KPIs to improve each journey.
• Client advisory: be the go-to for marketing automation, turning data into actionable recommendations.
• Brand experience: ensure brand consistency across all touchpoints from first message to last.
• Knowledge sharing: train colleagues on tools, ESP functionality, and lifecycle logic.

Connaissances

ESP expertise

Lead journeys

Data personalisation

Tech stack knowledge

Analysis & advisory

Client experience

Outils

Klaviyo

Bloomreach

Shopify

CRM

Description du poste

Ready to connect lifecycle strategy to client growth, by building journeys across email and text message and guiding the decisions behind them?

If you want to be the go‑to person for marketing automation across our clients, this role is for you!

Own journeys from strategy to launch

You will be the strategic advisor and lead responsible for connecting technical capabilities directly to client commercial growth and automated customer journeys across email and text message marketing. From discovery to deployment, you’ll shape the data, triggers and lifecycle journeys that support client growth.

Here’s What You’ll Own

• End-to-end projects: You lead projects from discovery to launch, setting scope and timelines and aligning the teams involved.
• Journey building: You build multi-channel journeys in ESPs using subscriber data, segmentation and behavioural triggers.
• Optimisation: You analyse engagement, behavioural data and commercial KPIs to find and make the next improvement to each journey.
• Client advisory: You are the client’s go-to for marketing automation, turning data into clear recommendations that stakeholders can act on.
• Brand experience: You apply creative and communication standards to every touchpoint, so the brand holds up from the first message to the last.
• Knowledge sharing: You train colleagues in new tools, ESP functionality, lifecycle logic and client‑handling techniques, raising the technical and commercial level.

Join our Marketing Automation team

Our Marketing Automation team blends hands‑on execution with a mix of expertise across every seniority level from associates, specialists, senior tiers, and leadership. We are also proud to be the only Scandinavian‑based agency recognised as a Klaviyo Elite Partner. Our day‑to‑day culture is down‑to‑earth and built on trust: We share knowledge openly, jump in to support one another when challenges appear, and genuinely celebrate each other’s wins. Even though the 12 people in our team are split across our Copenhagen and Aarhus offices, we make a point of prioritising social get‑togethers to keep that team spirit alive.

Bring automation depth and client judgement

You’re comfortable owning work from recommendation to execution, and you can adapt when data or client needs change the plan. You make technical decisions clear and keep both commercial goals and brand experience in view.

You’ll be a good fit if you can recognise the following about yourself:

• ESP expertise: Hands‑on experience building and QA’ing journeys in platforms like e.g. Klaviyo & Bloomreach, including flow logic, payloads and event triggers.
• Lead journeys: Experience building lead journeys on external lead sources, and capturing, maximising and reporting on leads.
• Data and personalisation: Practical work with zero‑party data architecture, dynamic segmentation and lifecycle personalisation.
• Tech stack: Knowledge of how marketing automation connects to e‑commerce platforms such as Shopify, CRMs and customer data platforms.
• Analysis and advice: The ability to analyse engagement, behaviour and commercial KPIs and turn them into clear recommendations for client stakeholders.
• Client experience: Proven experience taking the lead in the room, coming across as the professional authority on marketing automation.

What It’s Like Working At S360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long‑term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top‑tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest‑growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.