Senior Marketing Automation Strategist

s360; København; Hybrid; DKK 650,000 - 900,000; Full time

Job summary

s360 is a Marketing and AI consultancy with 330+ colleagues across Europe. We seek a marketing automation lead to shape data-driven journeys across email and text, from discovery to deployment, driving client growth with a strong emphasis on brand experience.

You will own end-to-end projects, build journeys in ESPs, and advise clients on optimizing engagement and commercial KPIs. The role requires Danish and English fluency and a collaborative, growth-oriented mindset.

Qualifications

• Hands-on experience building and QA’ing journeys in Klaviyo and Bloomreach.
• Experience building lead journeys from external sources and tracking results.
• Practical work with zero-party data, segmentation and lifecycle personalization.

Responsibilities

• Own end-to-end projects from discovery to launch, defining scope and timelines.
• Build multi-channel journeys using subscriber data, segmentation and triggers.
• Analyze engagement and KPIs to improve each journey.
• Act as the client’s go-to for marketing automation, translating data into actionable recommendations.
• Ensure brand experience across touchpoints from first message to last.
• Share knowledge and train colleagues in new tools and lifecycle logic.

Skills

Klaviyo

Bloomreach

Marketing automation

Lead journeys

Data personalization

CRM integration

Shopify

Analytics

Stakeholder management

Danish language

English language

Tools

Klaviyo

Bloomreach

Shopify

Job description

s360 is a Marketing and AI consultancy with 330+ colleagues across Europe. We seek a marketing automation lead to shape data-driven journeys across email and text, from discovery to deployment, driving client growth with a strong emphasis on brand experience.

You will own end-to-end projects, build journeys in ESPs, and advise clients on optimizing engagement and commercial KPIs. The role requires Danish and English fluency and a collaborative, growth-oriented mindset.