Lifecycle Growth Lead — B2B SaaS

Onomondo; København; On-site; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Full health insurance

Catered lunch on-site

On-site gym with HIIT and yoga

Friday bars

Espresso machine

Snack and drink bar

Breakfast setup

Job summary

Onomondo, Copenhagen-based IoT connectivity platform, seeks a Programs Manager to ownLifecycle end to end. Design journeys for new users from free trial through onboarding and activation, and implement scalable programs with the Growth Operations Specialist.

You’ll report to the Head of Growth Marketing and collaborate with Marketing, Customer Success, Sales and Product to align triggers, handoffs and outcomes, turning product usage data into timely communications.

Qualifications

• 4–6 years in a marketing or commercial operations role, preferably B2B or SaaS.
• Hands-on experience with HubSpot or a comparable platform (segmentation, reporting, emails).
• Strong writing ability with adaptable tone across roles and audiences.

Responsibilities

• Design and run journeys for new users from free trial through onboarding and activation.
• Improve email nurture strategy to be scalable, modular, and reusable across segments.
• Build onboarding and activation motion for referral partners, at scale, without manual handholding.
• Build communication journeys giving customers control of onboarding, changes, and troubleshooting.
• Turn product usage signals into timely and triggered communications, from adoption nudges to advocacy asks.
• Work across Marketing, Customer Success, Sales and Product to align triggers and handoffs.

Skills

Lifecycle marketing

Strong writing

Cross-functional collaboration

Documentation focus

Curiosity about how things work

Marketing operations

Tools

HubSpot

Job description

Onomondo, Copenhagen-based IoT connectivity platform, seeks a Programs Manager to ownLifecycle end to end. Design journeys for new users from free trial through onboarding and activation, and implement scalable programs with the Growth Operations Specialist.

You’ll report to the Head of Growth Marketing and collaborate with Marketing, Customer Success, Sales and Product to align triggers, handoffs and outcomes, turning product usage data into timely communications.