Growth Marketing Manager: End-to-End Demand & Lifecycle

Auction Group A/S (AutoProff); Region Hovedstaden; On-site; DKK 700,000 - 950,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, is seeking a Growth Marketing professional to own the buyer lifecycle across acquisition, activation and retention in a fast-moving B2B marketplace. You will drive multi-channel campaigns, optimise customer journeys, and collaborate with Sales, Content, Design and RevOps.

You will lead data-driven decisions, run A/B tests, and leverage HubSpot and other tools to automate lifecycle communications, identify optimization opportunities, and contribute to

Qualifications

• 4+ years of experience in growth marketing, demand generation, or lifecycle marketing.
• Proven performance-driven campaigns.
• Experience with marketing automation and CRM tools (HubSpot preferred).
• Comfort working with data, dashboards, and experimentation.
• Strong project management and ability to manage multiple campaigns.
• Experience collaborating across cross-functional teams.
• Excellent Danish and English communication skills.

Responsibilities

• Own buyer lifecycle strategy across acquisition, activation, and retention.
• Execute multi-channel campaigns across email, paid, content, and events.
• Build and optimise customer journeys, onboarding flows, and win-back programmes.
• Define target audiences, messaging, and campaign concepts.
• Collaborate with Sales, Content, Design, and RevOps.
• Run A/B tests across messaging, channels, and timing.
• Track KPIs and optimise performance across the funnel.
• Work with data teams to ensure reporting and attribution accuracy.
• Automate lifecycle communication using HubSpot and similar tools.
• Identify opportunities to improve performance through automation and AI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Data-driven decision making

Project management

Cross-functional collaboration

English communication

Danish communication

Tools

HubSpot

Marketing automation

CRM tools

Job description

AutoProff, part of the AutoScout24 Group, is seeking a Growth Marketing professional to own the buyer lifecycle across acquisition, activation and retention in a fast-moving B2B marketplace. You will drive multi-channel campaigns, optimise customer journeys, and collaborate with Sales, Content, Design and RevOps.

You will lead data-driven decisions, run A/B tests, and leverage HubSpot and other tools to automate lifecycle communications, identify optimization opportunities, and contribute to