E-commerce Growth & Loyalty Lead (CRM & Lifecycle)

Limepack ApS; Frederiksberg; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

6 weeks PTO

Parental leave

Job summary

Limepack ApS, a profitable Copenhagen-based European scale-up, seeks an E-commerce Growth & Loyalty Lead. You will start by driving e-commerce performance and customer journeys, then evolve into owning Post-Purchase, CRM and Lifecycle initiatives across multiple markets.

You’ll use data to identify opportunities, set priorities, and lead cross-functional teams—reporting to the CCO while coordinating with developers and external partners. The role blends commercial thinking with strong execution.

Qualifications

• 3–5 years of relevant experience in e-commerce, digital growth, CRO, CRM, lifecycle marketing or a similar commercially focused role.
• Proven ability to own e-commerce performance and point to measurable commercial results you helped create.
• Hands-on experience with CRO and customer journey optimisation and turning insights into improvements.
• Strong data, prioritization and project management, coordinating initiatives across teams.
• Experience with CRM, lifecycle, retention or multi-market e-commerce is a strong advantage.

Responsibilities

• Grow e-commerce performance: own and improve webshop conversion, customer journeys, AOV and revenue across markets.
• Lead and collaborate across our tech setup: you will work with our UX/Frontend Developer and Backend Developers to bring initiatives to life.
• Turn data into priorities: use customer and commercial data to build a roadmap and track KPIs.
• Drive projects from idea to impact: ensure clear ownership and timely delivery across teams.
• Build for scale: create solutions that work across Limepack’s European markets.
• Build our Loyalty engine: after 10–12 months own post-purchase, CRM & Lifecycle journeys to grow loyalty.

Skills

E-commerce

CRO

CRM

Lifecycle

Data-driven

Project management

Job description

Limepack ApS, a profitable Copenhagen-based European scale-up, seeks an E-commerce Growth & Loyalty Lead. You will start by driving e-commerce performance and customer journeys, then evolve into owning Post-Purchase, CRM and Lifecycle initiatives across multiple markets.

You’ll use data to identify opportunities, set priorities, and lead cross-functional teams—reporting to the CCO while coordinating with developers and external partners. The role blends commercial thinking with strong execution.