Growth Marketing Lead: Lifecycle & Demand Gen (B2B)

AUTOproff; Vejle kommune; On-site; DKK 600,000 - 900,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, seeks a Growth Marketing Lead in Denmark to own the buyer lifecycle from acquisition to retention. You will drive multi-channel campaigns across email, paid, content, and events, shaping messaging and journeys to optimise funnel performance.

You will partner with Sales, Content, Design, and RevOps, run experiments and A/B tests, and leverage data dashboards to inform decisions.

Qualifications

• 4+ years in growth marketing, demand generation, or lifecycle marketing.
• Proven performance-driven campaigns across channels.
• Experience with marketing automation and CRM tools (HubSpot preferred).
• Comfort working with data, dashboards, and experimentation.

Responsibilities

• Own buyer lifecycle strategy across acquisition, activation, and retention.
• Execute multi-channel campaigns across email, paid, content, and events.
• Build and optimise customer journeys, onboarding flows, and win-back programmes.
• Define target audiences, messaging, and campaign concepts.
• Collaborate with Sales, Content, Design, and RevOps.
• Run A/B tests across messaging, channels, and timing.
• Track KPIs and optimise performance across the funnel.
• Work with data teams to ensure reporting and attribution accuracy.
• Automate lifecycle communication using HubSpot and similar tools.
• Identify opportunities to improve performance through automation and AI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Performance campaigns

Marketing automation

HubSpot

Data dashboards

Cross-functional teams

Danish-English

Tools

CRM tools

Job description

AutoProff, part of the AutoScout24 Group, seeks a Growth Marketing Lead in Denmark to own the buyer lifecycle from acquisition to retention. You will drive multi-channel campaigns across email, paid, content, and events, shaping messaging and journeys to optimise funnel performance.

You will partner with Sales, Content, Design, and RevOps, run experiments and A/B tests, and leverage data dashboards to inform decisions.