Global Lifecycle Growth Leader

Scrambly; Denmark; On-site; DKK 1,100,000 - 1,800,000; Full time

Job summary

Scrambly is hiring a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll transform dozens of in-app messages, emails and push notifications into a clean, measurable, always-on machine with a goal to grow LiveOps revenue to 7 figures monthly within a year.

You’ll live in Mixpanel and Customer.io, run a relentless testing program, and lean on MCP/Claude AI workflows and predictive models to optimize every message per user.

Qualifications

• 7+ years in lifecycle / CRM / retention marketing for consumer apps, including leading a team.

Responsibilities

• Own lifecycle engine across apps and geos with a dedicated team.
• Scale LiveOps revenue to 7-figure monthly within the first year.
• Map and optimise the campaign estate across funnel, re-engagement, retargeting and lifecycle comms.
• Run 15+ A/B tests per week and 3 new retargeting tests weekly.
• Build an AI-native lifecycle engine with predictive messaging.

Skills

Lifecycle marketing

CRM

Retention campaigns

Team leadership

A/B testing

Analytics

English fluency

Tools

Customer.io

Braze

Mixpanel

Amplitude

AI automation

Job description

Scrambly is hiring a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll transform dozens of in-app messages, emails and push notifications into a clean, measurable, always-on machine with a goal to grow LiveOps revenue to 7 figures monthly within a year.

You’ll live in Mixpanel and Customer.io, run a relentless testing program, and lean on MCP/Claude AI workflows and predictive models to optimize every message per user.