Growth Lead: Ecommerce, CRM & Retention Strategy

FashionUnited; København; On-site; DKK 800,000 - 1,100,000; Full time

Job summary

Samsøe Samsøe in Copenhagen seeks a Growth Lead to drive profitable, data-driven growth across the customer journey, focusing on paid acquisition, CRM, retention and ecommerce growth.

You’ll connect marketing performance with trading priorities, customer behavior and onsite performance to identify and execute opportunities with the greatest business impact. You’ll work with E-commerce, Brand, Creative and Commercial teams to test, optimize and execute.

Qualifications

• Strong experience in growth or digital marketing within ecommerce, retail or consumer brands.
• Proven performance marketing experience and paid acquisition knowledge.
• Strong CRM, lifecycle and retention understanding.
• Solid ecommerce and trading commercial awareness.
• Strong analytics and tracking/attribution knowledge.
• Good SEO knowledge and its impact on growth.
• Experience with marketing intelligence/attribution platforms is a plus.

Responsibilities

• Own and develop growth strategy across paid acquisition, CRM, retention and ecommerce.
• Drive profitable customer acquisition and optimize CAC, ROAS, and LTV.
• Develop CRM lifecycle initiatives to increase engagement and repeat purchases.
• Collaborate with E-commerce on trading performance, launches, promotions and inventory.
• Identify opportunities to improve traffic quality, conversion, AOV and revenue.
• Build a testing and experimentation roadmap across channels and onsite journey.
• Use data to turn insights into actionable priorities.
• Ensure tracking, attribution and measurement across the customer journey.
• Support SEO and organic growth efforts.
• Monitor and communicate growth KPIs to the business.

Skills

Growth strategy

Digital marketing

CRM & lifecycle

E-commerce

Data analytics

SEO

Attribution

Cross-functional

Tools

Dema

Job description

Samsøe Samsøe in Copenhagen seeks a Growth Lead to drive profitable, data-driven growth across the customer journey, focusing on paid acquisition, CRM, retention and ecommerce growth.

You’ll connect marketing performance with trading priorities, customer behavior and onsite performance to identify and execute opportunities with the greatest business impact. You’ll work with E-commerce, Brand, Creative and Commercial teams to test, optimize and execute.