Growth Lead

Samsøe & Samsøe; Samsø Kommune; On-site; DKK 600,000 - 900,000; Full time

Job summary

Samsøe Samsøe is seeking a Growth Lead to drive profitable, data‑driven growth across the customer journey, including acquisition, CRM, retention and ecommerce performance. You will connect marketing activity with trading priorities, customer behavior, and onsite performance to identify and execute high‑impact opportunities.

You will work with E‑commerce, Brand, Creative and Commercial teams, balancing strategic thinking with hands‑on testing, optimization and execution to deliver measurable

Qualifications

• Experience in growth or digital marketing, preferably in ecommerce/retail/consumer brands.
• Proven performance marketing experience with paid acquisition.
• Strong understanding of CRM, customer lifecycle and retention.
• Commercial understanding of ecommerce metrics: conversion, AOV, promotions, profitability.
• Solid track record in tracking, attribution and digital analytics.

Responsibilities

• Own and develop growth strategy across paid acquisition, CRM, retention and ecommerce.
• Drive profitable customer acquisition and optimize channel mix, CAC and ROAS.
• Develop CRM and lifecycle initiatives to increase engagement, retention and repeat purchases.
• Collaborate with E‑commerce to connect marketing with product priorities and promotions.
• Identify opportunities across the funnel to improve traffic, conversion and revenue.
• Build a testing and experimentation roadmap across channels and onsite journey.

Skills

Growth marketing

Digital marketing

CRM

SEO

Analytics

E‑commerce

A/B testing

Job description

We are looking for a Growth Lead to drive profitable and sustainable growth across the customer journey.

This is a commercial and data-driven role with responsibility across customer acquisition, CRM, retention and e-commerce growth. You’ll connect marketing performance with trading priorities, customer behavior and onsite performance to identify and execute the opportunities that have the greatest impact on the business.

You will work closely with E-commerce, Brand, Creative and Commercial teams, combining strong strategic thinking with a hands‑on approach to testing, optimization and execution.

KEY RESPONSIBILITIES

• Own and develop the growth strategy across paid acquisition, CRM, retention and e-commerce.
• Drive profitable customer acquisition, continuously optimizing channel mix, investment, CAC, ROAS and customer lifetime value.
• Develop CRM and lifecycle initiatives that increase engagement, repeat purchase, retention and reactivation.
• Work closely with the E-commerce team on trading performance, connecting marketing activity with product priorities, launches, promotions, inventory and commercial targets.
• Identify opportunities across the e-commerce funnel to improve traffic quality, conversion, AOV and overall revenue.
• Build a structured testing and experimentation roadmap across channels, audiences, creative, CRM and the onsite customer journey.
• Use customer, channel and commercial data to identify opportunities and turn insights into clear actions.
• Ensure robust tracking, attribution and measurement across the customer journey, working with relevant technical and data teams where needed.
• Support the development of SEO and organic growth, with a good understanding of technical and on‑page SEO and how it contributes to e-commerce performance.
• Monitor and communicate key growth KPIs, translating performance into clear priorities for the wider business.

WHAT WE ARE LOOKING FOR

• Strong experience in growth or digital marketing, preferably within e-commerce, retail or a consumer brand.
• Proven experience with performance marketing and a strong understanding of paid acquisition.
• Strong understanding of CRM, customer lifecycle and retention.
• Good commercial understanding of e-commerce and trading, including conversion, AOV, promotions, product performance and profitability.
• Strong analytical mindset with a solid understanding of tracking, attribution and digital analytics.
• Good working knowledge of SEO and its role within the wider growth strategy.
• Experience with Dema or similar marketing intelligence and attribution platforms is a plus.
• Commercially minded, curious and comfortable moving between strategy, analysis and hands‑on execution.
• Strong cross‑functional collaborator who can connect Marketing, E-commerce, Creative and Commercial teams.

As our workforce is increasingly more international, our corporate language is English. If you can identify with our concept and our ambitions, we look forward to receiving your application.

We are committed to creating a diverse and inclusive environment and encourage everyone to apply for the position, regardless of age, national and cultural background, gender identity, religion, sexual orientation, or disability.

WHO ARE WE?

Our story, brand, and vision

Samsøe Samsøe dates back to 1993, when a small jewellery shop opened in Copenhagen’s Latin Quarter. The label soon expanded to include premium T-shirts and knitwear, primarily for men. In 2000, the current owners took over the brand, transforming it into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women.

With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines the utilitarian ease of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion.

Location: Copenhagen