Global Media Strategy Lead — Hybrid

the LEGO Group; Billund; Ibrido; Confidential; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid Working

Life and Disability Insurance

Wellbeing resources

Colleague Discount

Bonus Scheme

Descrizione del lavoro

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape global paid media direction across LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream, global role translates strategies into media guidance before local planning begins.

As a senior individual-contributor, you will build Global Media Campaign Guidance, drive adoption across markets and agencies, and connect global direction with local planning realities to improve campaign sufficiency,

Competenze

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Worked upstream in campaign, brand or annual planning, bringing media expertise into decisions before activation planning begins.
• Translated campaign or brand strategies into clear, actionable media guidance for markets and agencies.
• Influenced senior stakeholders across marketing, creative, media and agency organisations.
• Built new processes, capabilities or ways of working in a complex environment.
• Used investment, activation and performance insights to strengthen media recommendations.
• Identified scalable media, platform or partnership opportunities and helped build stakeholder or market buy-in.

Mansioni

• Earlier and stronger media input into campaign development, briefs and playbooks.
• Global Media Campaign Guidance that markets and agencies can use as a foundation for local planning.
• Scalable media and partnership opportunities with clear routes to market adoption.
• Stronger connections between global media direction and local planning realities.
• Better visibility of campaign sufficiency, activation, adoption and learning.
• A trusted media partnership with Integrated Marketing across the Grown-Ups portfolio.

Descrizione del lavoro

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape global paid media direction across LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream, global role translates strategies into media guidance before local planning begins.

As a senior individual-contributor, you will build Global Media Campaign Guidance, drive adoption across markets and agencies, and connect global direction with local planning realities to improve campaign sufficiency,