Global Media Effectiveness Lead — MMM & Insight Strategy

Novo Nordisk; København; On-site; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk seeks a Sr. Media Effectiveness Manager to connect paid media investment to global brand performance.

You will lead a measurement framework turning complex data into clear, evidence-based investment decisions shaping how media drives short-term results and long-term health impact. The role requires a Master’s degree and 8–10 years in MMM, marketing measurement, econometrics or analytics, with hands-on MMM experience.

Qualifications

• Master's degree in economics, econometrics, statistics, marketing, media or a related discipline.
• 8–10 years of experience in media effectiveness, marketing measurement, econometrics or marketing analytics.
• Hands-on experience with Marketing Mix Modelling (MMM) and econometric analysis.

Responsibilities

• Lead the strategic effectiveness framework for measuring how media contributes to performance and growth.
• Lead Marketing Mix Modelling and econometric analysis across markets and channels, setting objectives, scope and standards.
• Own the test-and-learn roadmap for media effectiveness, designing incrementality tests including geo-based experiments and brand-lift studies.
• Translate findings into recommendations on budget allocation, channel mix, market prioritisation, reach and frequency.
• Define KPIs, measurement principles and reporting across markets.
• Build measurement capability and media literacy across teams.

Skills

Marketing mix modelling (MMM)

Econometrics

Marketing analytics

Measurement framework

Stakeholder communication

Education

Master's degree in economics, econometrics, statistics, marketing, media or a related discipline

Job description

Novo Nordisk seeks a Sr. Media Effectiveness Manager to connect paid media investment to global brand performance.

You will lead a measurement framework turning complex data into clear, evidence-based investment decisions shaping how media drives short-term results and long-term health impact. The role requires a Master’s degree and 8–10 years in MMM, marketing measurement, econometrics or analytics, with hands-on MMM experience.