Global Media Strategy Lead

Novo Nordisk; København; On-site; DKK 743,000 - 1,092,000; Full time

Benefits offered by this job

Incentives and Benefits

Job summary

Novo Nordisk seeks a Sr. Media Planner to shape media planning across markets, turning consumer insights into strategic plans that drive impact. You will co-create annual media strategy and align regional and local teams for consistent, clear execution.

You will collaborate with media agencies, senior stakeholders, and cross-functional teams to translate global strategy into practical guidance, shaping channel priorities and investment decisions that strengthen Novo's reach and influence.

Qualifications

• Master's degree or equivalent experience in marketing, media, communications, business, consumer insights or related discipline.
• 8-10 years experience in media planning, communications planning, marketing strategy or related strategic planning role.
• Proven experience developing integrated media plans across multiple markets and channels, including digital, social, video, search, retail media and offline.
• Experience using consumer, audience and media research to shape strategic recommendations and investment decisions.
• A track record of translating global strategy into practical planning guidance for regional and local teams.
• Experience collaborating with media agencies, senior stakeholders and cross-functional teams.
• Strong communication, presentation and stakeholder-management skills, with the confidence to influence across markets and functions.
• Strategic, commercially minded thinking combined with strong analytical judgement and attention to detail.

Responsibilities

• Shape annual and quarterly media planning cycles, incorporating shifts in business priorities, consumer behaviour, media performance and investment levels.
• Define priority audiences and recommend channel roles, media mix, sequencing, reach, frequency and phasing across the consumer journey.
• Embed global-to-local planning frameworks and tools that improve consistency while allowing relevant market adaptation.
• Integrate consumer research, audience insights, cultural trends and media consumption data into actionable planning recommendations.
• Connect media plans to measurable outcomes.
• Capture and share planning best practices, market learnings and relevant innovation across the global media community.

Skills

Media planning

Integrated planning across markets

Stakeholder management

Research-driven planning

Education

Master's degree or equivalent in marketing, media, communications, business, consumer insights

Job description

Novo Nordisk seeks a Sr. Media Planner to shape media planning across markets, turning consumer insights into strategic plans that drive impact. You will co-create annual media strategy and align regional and local teams for consistent, clear execution.

You will collaborate with media agencies, senior stakeholders, and cross-functional teams to translate global strategy into practical guidance, shaping channel priorities and investment decisions that strengthen Novo's reach and influence.