Senior Global Media Planner & Strategy Lead

Novo Nordisk A/S; København; Remote; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk A/S is seeking a Senior Media Planner to shape central media planning for our global organization, translating insights into plans that align with business priorities across markets.

You will define audiences and channel roles, integrate consumer research, and drive planning excellence with cross-functional teams and external partners. This is an international, strategic role offering influence and growth.

Qualifications

• Master’s degree or equivalent in marketing, media, communications, business, consumer insights or related discipline.
• 8–10 years experience in media planning, communications planning, marketing strategy or related strategic planning role.
• Proven experience developing integrated media plans across multiple markets and channels, including digital, social, video, search, retail media and offline.
• Experience using consumer, audience and media research to shape strategic recommendations and investment decisions.
• A track record of translating global strategy into practical planning guidance for regional and local teams.
• Experience collaborating with media agencies, senior stakeholders and cross-functional teams.
• Strong communication, presentation and stakeholder-management skills with the confidence to influence across markets and functions.
• Strategic, commercially minded thinking combined with strong analytical judgement and attention to detail.

Responsibilities

• Shape annual and quarterly media planning cycles across markets.
• Define priority audiences and recommend channel roles, media mix, sequencing, reach and timing.
• Embed global-to-local planning frameworks and tools with market adaptation.
• Integrate consumer research and media data into actionable planning recommendations.
• Connect media plans to measurable outcomes.
• Share planning best practices and market learnings across the global media community.

Skills

Media planning

Strategic thinking

Stakeholder management

Analytical judgement

Communication skills

Education

Master’s degree or equivalent in marketing/media/related

Job description

Novo Nordisk A/S is seeking a Senior Media Planner to shape central media planning for our global organization, translating insights into plans that align with business priorities across markets.

You will define audiences and channel roles, integrate consumer research, and drive planning excellence with cross-functional teams and external partners. This is an international, strategic role offering influence and growth.