Global Media Effectiveness Lead

Novo Nordisk A/S; København; Remote; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk A/S is seeking a Senior Media Effectiveness Manager to define how paid media investment ties to brand performance across global markets. You will lead the measurement framework and oversee analytics turning data into strategic investment decisions shaping short-term results and long-term impact.

The role demands a strong background in MMM, econometrics, and marketing analytics, with the ability to translate complex insights into senior-level recommendations and collaborate across

Qualifications

• 8–10 years of experience in media effectiveness, marketing measurement, econometrics or marketing analytics.
• Hands-on MMM and econometric analysis experience.
• Ability to translate complex analysis into actionable recommendations for senior stakeholders.
• Collaborative and commercially minded with cross-team influence.

Responsibilities

• Own the strategic effectiveness framework for measuring how media contributes to performance and growth.
• Lead MMM and econometric analysis across markets and channels, setting objectives, scope and quality standards.
• Evaluate how media influences brand awareness, consideration and linking brand measurement to media activity and spend.
• Own the test-and-learn roadmap for media effectiveness, designing incrementality tests including geo-based experiments, holdout tests and brand-lift studies.
• Translate findings into clear recommendations on budget allocation, channel mix, market prioritisation, reach, frequency and campaign strategy.
• Define appropriate effectiveness KPIs, measurement principles and reporting expectations across markets.
• Build measurement capability and media literacy across media, brand, marketing and commercial teams.

Skills

Media effectiveness

Marketing analytics

MMM

Econometric analysis

Stakeholder communication

Collaboration

Education

Master's degree (economics/econometrics/statistics/marketing/media)

Tools

Marketing Mix Modelling (MMM)

Econometric software

Job description

Novo Nordisk A/S is seeking a Senior Media Effectiveness Manager to define how paid media investment ties to brand performance across global markets. You will lead the measurement framework and oversee analytics turning data into strategic investment decisions shaping short-term results and long-term impact.

The role demands a strong background in MMM, econometrics, and marketing analytics, with the ability to translate complex insights into senior-level recommendations and collaborate across