Global Media Effectiveness Lead | MMM & Analytics

Novo Nordisk A/S; Region Hovedstaden; On-site; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk A/S is seeking a Sr. Media Effectiveness Manager to define how paid media investment ties to brand performance across global markets.

You will lead a measurement framework turning complex data into evidence‑based investment decisions that shape short‑term results and long‑term impact for patients. You will join the Digital Media Activation team within International Operations, collaborating with media, content, brand, finance, and analytics teams.

Qualifications

• Master's degree in economics, econometrics, statistics, marketing, media or a related discipline.
• 8–10 years of experience in media effectiveness, marketing measurement, econometrics or marketing analytics.
• Hands‑on experience with Marketing Mix Modelling (MMM) and econometric analysis.

Responsibilities

• Lead Marketing Mix Modelling and econometric analysis across markets and channels.
• Evaluate how media influences brand awareness and link measurement to spend.
• Own the test‑and‑learn roadmap for media effectiveness with geo experiments and brand lifts.
• Translate findings into clear recommendations on budget allocation and channel mix.
• Define KPIs, measurement principles and reporting for markets.
• Build measurement capability and media literacy across teams.

Skills

MMM experience

Marketing analytics

Econometrics

Statistical analysis

Stakeholder communication

Education

Master's degree in economics/econometrics/statistics/marketing/media

Job description

Novo Nordisk A/S is seeking a Sr. Media Effectiveness Manager to define how paid media investment ties to brand performance across global markets.

You will lead a measurement framework turning complex data into evidence‑based investment decisions that shape short‑term results and long‑term impact for patients. You will join the Digital Media Activation team within International Operations, collaborating with media, content, brand, finance, and analytics teams.