Global Media Effectiveness Lead

Cari; København; Remote; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk is seeking a Sr. Media Effectiveness Manager to define how paid media investment translates into brand performance across global markets.

You will lead the measurement framework turning complex data into evidence-based investment decisions, shaping how media drives short-term results and long-term impact for health outcomes. You will own the strategic framework and test-and-learn roadmap, evaluating media influence on awareness, consideration, and spend, and translating findings

Qualifications

• Master's degree in economics, econometrics, statistics, marketing, media or a related discipline.
• 8–10 years of experience in media effectiveness, marketing measurement, econometrics or marketing analytics.
• Hands-on experience with Marketing Mix Modelling (MMM) and econometric analysis.
• Proven ability to measure media investment impact.
• Experience with multiple effectiveness methodologies including MMM, brand tracking, brand-lift studies, incrementality testing or controlled experiments.
• Ability to translate complex analysis into clear, actionable recommendations for senior stakeholders.
• Commercially minded, collaborative and confident in challenging constructively across teams and levels.

Responsibilities

• Own the strategic effectiveness framework for measuring how media contributes to performance and growth.
• Lead the application of Marketing Mix Modelling and econometric analysis across markets and channels, setting objectives, scope and quality standards.
• Evaluate how media influences brand awareness, consideration and linking brand measurement to media activity and spend.
• Own the test-and-learn roadmap for media effectiveness, designing incrementality tests including geo-based experiments, holdout tests and brand-lift studies.
• Translate findings into clear recommendations on budget allocation, channel mix, market prioritisation, reach, frequency and campaign strategy.
• Define appropriate effectiveness KPIs, measurement principles and reporting expectations across markets.
• Build measurement capability and media literacy across media, brand, marketing and commercial teams.

Skills

MMM experience

Econometrics

Marketing analytics

Brand tracking

Incrementality testing

Stakeholder communication

Cross-functional collaboration

Masters degree in economics/marketing

Education

Master's degree

Tools

MMM tools

Job description

Novo Nordisk is seeking a Sr. Media Effectiveness Manager to define how paid media investment translates into brand performance across global markets.

You will lead the measurement framework turning complex data into evidence-based investment decisions, shaping how media drives short-term results and long-term impact for health outcomes. You will own the strategic framework and test-and-learn roadmap, evaluating media influence on awareness, consideration, and spend, and translating findings