Global Media Strategy Architect

Novo Nordisk; København; On-site; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk is seeking a Sr. Media Planner to shape media strategy and translate insights into impactful plans across markets. You will help define audiences, channels, and priorities in collaboration with regional and local teams.

This international role offers exposure to global campaigns, cross-functional collaboration, and opportunities to influence planning frameworks while delivering measurable outcomes that support Novo Nordisk's health initiatives worldwide.

Qualifications

• Master's degree or equivalent experience in marketing, media, communications, business, or a related discipline.
• 8-10 years experience in media planning, communications planning, marketing strategy or a related strategic planning role.
• Proven experience developing integrated media plans across multiple markets and channels, including digital, social, video, search, retail media and offline.
• Experience using consumer, audience and media research to shape strategic recommendations and investment decisions.
• A track record of translating global strategy into practical planning guidance for regional and local teams.
• Experience collaborating with media agencies, senior stakeholders and cross-functional teams.
• Strong communication, presentation and stakeholder-management skills, with the confidence to influence across markets and functions.
• Strategic, commercially minded thinking combined with strong analytical judgement and attention to detail.

Responsibilities

• Shape annual and quarterly media planning cycles, incorporating shifts in business priorities, consumer behaviour, media performance and investment levels.
• Define priority audiences and recommend channel roles, media mix, sequencing, reach, frequency and phasing across the consumer journey.
• Embed global-to-local planning frameworks and tools that improve consistency while allowing relevant market adaptation.
• Integrate consumer research, audience insights, cultural trends and media consumption data into actionable planning recommendations.
• Connect media plans to measurable outcomes
• Capture and share planning best practices, market learnings and relevant innovation across the global media community.

Skills

Media planning

Strategic thinking

Stakeholder management

Analytical skills

Digital media

Cross-market collaboration

Presentation skills

Market research

Education

Master's degree or equivalent

Job description

Novo Nordisk is seeking a Sr. Media Planner to shape media strategy and translate insights into impactful plans across markets. You will help define audiences, channels, and priorities in collaboration with regional and local teams.

This international role offers exposure to global campaigns, cross-functional collaboration, and opportunities to influence planning frameworks while delivering measurable outcomes that support Novo Nordisk's health initiatives worldwide.