Strategic Global Media Planner

Novo Nordisk A/S; Region Hovedstaden; On-site; DKK 743,000 - 1,092,000; Full time

Job summary

Novo Nordisk in Denmark is seeking a Senior Media Planner to shape media planning across markets, turning consumer insights into plans that drive impact. You will co-create the annual media strategy and help regional and local teams plan with greater consistency and clarity.

You will work in the Digital Media Activation team within International Operations, collaborating with media, brand teams, regional teams, and external agencies to align audiences, channels, and investment with

Qualifications

• Master's degree or equivalent experience in marketing, media, communications, business, consumer insights or a related discipline.
• 8-10 years experience in media planning, communications planning, marketing strategy or a related strategic planning role.
• Proven experience developing integrated media plans across multiple markets and channels, including digital, social, video, search, retail media and offline.
• Experience using consumer, audience and media research to shape strategic recommendations and investment decisions.
• A track record of translating global strategy into practical planning guidance for regional and local teams.
• Experience collaborating with media agencies, senior stakeholders and cross-functional teams.
• Strong communication, presentation and stakeholder-management skills, with the confidence to influence across markets and functions.
• Strategic, commercially minded thinking combined with strong analytical judgement and attention to detail.

Responsibilities

• Shape annual and quarterly media planning cycles, incorporating shifts in business priorities, consumer behaviour, media performance and investment levels.
• Define priority audiences and recommend channel roles, media mix, sequencing, reach, frequency and phasing across the consumer journey.
• Embed global-to-local planning frameworks and tools that improve consistency while allowing relevant market adaptation.
• Integrate consumer research, audience insights, cultural trends and media consumption data into actionable planning recommendations.
• Connect media plans to measurable outcomes
• Capture and share planning best practices, market learnings and relevant innovation across the global media community.

Skills

Media planning

Strategy development

Stakeholder management

Presentation skills

Cross-functional collaboration

Analytical thinking

Education

Master's degree or equivalent experience in marketing, media, communications, business, consumer insights or a related discipline

Job description

Novo Nordisk in Denmark is seeking a Senior Media Planner to shape media planning across markets, turning consumer insights into plans that drive impact. You will co-create the annual media strategy and help regional and local teams plan with greater consistency and clarity.

You will work in the Digital Media Activation team within International Operations, collaborating with media, brand teams, regional teams, and external agencies to align audiences, channels, and investment with