Global Head, Licensing & Extended Line Design

The Great Yellow Brick Company; Billund; Hybrid; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund is seeking a Head of LEL Design to guide the design direction for LEGO branded licensed and Extended Line products, coordinating across internal teams and external partners. You will translate consumer, franchise, retail, partner, and business needs into compelling creative direction while managing the end-to-end design portfolio in alignment with the LEGO development process.

You will lead the LEL Design Team and contribute to the Licensing & Extended Line Leadership

Qualifications

• Delivered design leadership within consumer products, translating brand and audience needs into creative direction.
• Built product or portfolio design strategies that support franchise, intellectual property, and audience growth.
• Led design initiatives across multiple product categories with a clear view of category positioning and value.
• Managed product design decisions aligned with established brand guidelines and governance frameworks.
• Developed retail-focused product strategies across channels and markets.
• Demonstrated advanced written and spoken English communication skills together with executive-level presentation capability.
• Applied sustainability principles within product design or development environments.
• Guided organisational, team, or process development initiatives that improved product quality outcomes.

Responsibilities

• Set the design direction for licensed products and Extended Line offerings.
• Ensure quality across all LEL products and experiences.
• Shape products that extend the reach of LEGO brands, franchises, and audiences.
• Strengthen collaboration with internal stakeholders and external partners.
• Lead a design team that delivers relevant products and experiences across markets, channels, and audiences.

Skills

Design leadership

Portfolio design strategy

Multi-category leadership

Brand governance

Retail strategy

Executive communication

Sustainability in design

Team/process development

Job description

The LEGO Group in Billund is seeking a Head of LEL Design to guide the design direction for LEGO branded licensed and Extended Line products, coordinating across internal teams and external partners. You will translate consumer, franchise, retail, partner, and business needs into compelling creative direction while managing the end-to-end design portfolio in alignment with the LEGO development process.

You will lead the LEL Design Team and contribute to the Licensing & Extended Line Leadership