Global Head of Softlines Licensing & Extensions

the LEGO Group; København; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Head of Softlines, Licensing & Extended Line, based in Copenhagen, to shape the category strategy and roadmap and lead a high-impact portfolio. You will manage licensing partnerships to deliver brand impact and commercial success while guiding the Softlines team and working with colleagues across a global network.

You will balance brand priorities, consumer needs, and growth objectives, collaborating with partners and leadership to unlock new opportunities and strengthen

Qualifications

• Strong background in apparel and premium brands.
• Experience in Softlines licensing with outbound strategies.
• Led licensing partnerships from development to execution.
• Built growth opportunities across categories and channels.
• Experience managing teams in licensing or consumer products.
• Analytical skills to evaluate performance and trends.

Responsibilities

• Define the Softlines category strategy and roadmap.
• Lead the Softlines team and licensing partnerships.
• Drive brand impact and commercial success across regions.
• Collaborate with global partners and leadership.
• Develop a high-quality Softlines portfolio.

Skills

Apparel licensing

Licensing partnerships

Category strategy

Portfolio management

Team leadership

Analytical skills

Brand building

Stakeholder management

Global partnerships

Education

Master's degree in business

Job description

LEGO Group is seeking a Head of Softlines, Licensing & Extended Line, based in Copenhagen, to shape the category strategy and roadmap and lead a high-impact portfolio. You will manage licensing partnerships to deliver brand impact and commercial success while guiding the Softlines team and working with colleagues across a global network.

You will balance brand priorities, consumer needs, and growth objectives, collaborating with partners and leadership to unlock new opportunities and strengthen