Director, Global Hardlines & Licensing Strategy

lego; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing benefits

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Copenhagen seeks a strategic Head of Hardlines, Licensing & Extended Line to define and lead the future strategy for the Hardlines licensed business worldwide.

You will shape the category roadmap, grow the product portfolio, own key licensing partner relationships, and build a newly formed Hardlines team.

The role offers a collaborative, cross-functional environment across product development, creative and commercial functions.

Qualifications

• Delivered solid track record of outbound licensing experience with a strong focus on Hardlines, ideally in a global environment.
• Built category strategies and roadmaps that translated business objectives into commercial results.
• Led the development of premium brands through licensing partnerships.
• Managed complex internal and external stakeholder networks within matrix organizations.
• Directed teams and people toward shared business and category goals.
• Applied analytical skills to assess commercial performance and identify market opportunities.

Responsibilities

• Create and drive the Hardlines strategy and category roadmap with key stakeholders.
• Grow and optimize the Hardlines product portfolio through innovation and portfolio management.
• Own key licensing partner relationships and support long‑term commercial success.
• Partner closely with creative teams to deliver high‑quality product assortments.
• Expand presence across priority markets and key retail partners.
• Establish and develop a newly formed Hardlines team.

Skills

Education

Job description

LEGO Group in Copenhagen seeks a strategic Head of Hardlines, Licensing & Extended Line to define and lead the future strategy for the Hardlines licensed business worldwide.

You will shape the category roadmap, grow the product portfolio, own key licensing partner relationships, and build a newly formed Hardlines team.

The role offers a collaborative, cross-functional environment across product development, creative and commercial functions.