Global Lead, Softlines Licensing & Brand Extensions

lego; København; On-site; DKK 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing programs

Colleague discount

Job summary

LEGO Group in Copenhagen seeks a Head of Softlines, Licensing & Extended Line to shape the Softlines portfolio, define strategy, and lead a global team. You will manage licensing partnerships to deliver brand impact and commercial success, overseeing portfolio development across apparel, accessories, and fashion products.

You will influence category roadmaps, partner selection, and market expansion while collaborating across the Licensing & Extended Line ecosystem to unlock sustainable growth.

Qualifications

• Strong background in apparel licensing with premium brands.

Responsibilities

• Define Softlines category strategy and roadmap.
• Lead high-quality Softlines assortment and partner portfolios.
• Manage licensing partnerships from development to execution.
• Build and develop a high-performing global Softlines team.
• Collaborate with licensing partners, creative leadership and product teams.
• Drive commercial performance and growth.

Skills

Licensing management

Brand partnerships

Category strategy

Portfolio leadership

Analytical decision-making

Team leadership

Stakeholder management

Education

Master's degree in business

Job description

LEGO Group in Copenhagen seeks a Head of Softlines, Licensing & Extended Line to shape the Softlines portfolio, define strategy, and lead a global team. You will manage licensing partnerships to deliver brand impact and commercial success, overseeing portfolio development across apparel, accessories, and fashion products.

You will influence category roadmaps, partner selection, and market expansion while collaborating across the Licensing & Extended Line ecosystem to unlock sustainable growth.