Director, Head of Hardlines, Licensing & Extended Line

lego; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing benefits

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Copenhagen seeks a strategic Head of Hardlines, Licensing & Extended Line to define and lead the future strategy for the Hardlines licensed business worldwide.

You will shape the category roadmap, grow the product portfolio, own key licensing partner relationships, and build a newly formed Hardlines team.

The role offers a collaborative, cross-functional environment across product development, creative and commercial functions.

Qualifications

• Delivered solid track record of outbound licensing experience with a strong focus on Hardlines, ideally in a global environment.
• Built category strategies and roadmaps that translated business objectives into commercial results.
• Led the development of premium brands through licensing partnerships.
• Managed complex internal and external stakeholder networks within matrix organizations.
• Directed teams and people toward shared business and category goals.
• Applied analytical skills to assess commercial performance and identify market opportunities.

Responsibilities

• Create and drive the Hardlines strategy and category roadmap with key stakeholders.
• Grow and optimize the Hardlines product portfolio through innovation and portfolio management.
• Own key licensing partner relationships and support long‑term commercial success.
• Partner closely with creative teams to deliver high‑quality product assortments.
• Expand presence across priority markets and key retail partners.
• Establish and develop a newly formed Hardlines team.

Skills

Education

Job description

Job Description

Just imagine LEGO® branded hardline products reaching consumers around the world through standout partnerships, premium products, and new experiences. Then make it real.

About the role

As our Head of Hardlines, Licensing & Extended Line, you'll define and lead the future strategy for the Hardlines licensed business within the LEGO Group. Based in Copenhagen, you'll shape the category roadmap, grow and optimize the product portfolio, and build strong licensing partnerships that extend the reach of the LEGO® brand. You'll lead a small team, work closely with stakeholders across product development, creative, and commercial functions, and play an active role on the Licensing & Extended Line Leadership Team.

Required Qualifications

• Delivered solid track record of outbound licensing experience with a strong focus on Hardlines, ideally in a global environment.
• Built category strategies and roadmaps that translated business objectives into commercial results.
• Led the development of premium brands through licensing partnerships.
• Managed complex internal and external stakeholder networks within matrix organizations.
• Directed teams and people toward shared business and category goals.
• Applied analytical skills to assess commercial performance and identify market opportunities.

Preferred Qualifications

• Completed a master's degree in a business-related field or gained equivalent professional experience.

What you'll build

• Create and drive the Hardlines strategy and category roadmap with key stakeholders.
• Grow and optimize the Hardlines product portfolio through innovation and portfolio management.
• Own key licensing partner relationships and support long‑term commercial success.
• Partner closely with creative teams to deliver high‑quality product assortments.
• Expand presence across priority markets and key retail partners.
• Establish and develop a newly formed Hardlines team.

If you've worked in a role where you combined licensing strategy, partner management, portfolio development, and commercial leadership, you'll feel at home here. What matters most is your ability to balance brand building, commercial performance, and consumer relevance while turning strategy into action.

Life on the team

The Hardlines team is part of the Global Licensing & Extended Line organization. LEL is globally developing all non‑brick physical consumer products for the LEGO Group. Together, we work to amplify the reach and relevance of the LEGO brand through high‑quality products and experiences. You'll join a collaborative team environment where relationship building, curiosity, initiative, confidence, and partnership are valued. We work closely across functions and encourage different perspectives as we solve challenges together.

What success looks like

Success means creating a clear direction for the Hardlines category, building strong licensing partnerships, and developing a focused portfolio that strengthens consumer engagement. Over the next 12 to 18 months, you'll help shape the future growth of the business while working closely with licensing partners, product development teams, creative leaders, and senior stakeholders across the organization. You'll be at the center of turning opportunity into long‑term impact for the category.

What's in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression,