Global Head of Hardlines Licensing & Extended Line

The Great Yellow Brick Company; København; Hybrid; DKK 180,000 - 240,000; Full time

Benefits offered by this job

Life and disability insurance

Colleague discount

Bonus scheme

Hybrid workplace policy

Job summary

LEGO Group in Copenhagen is seeking a Director, Head of Hardlines, Licensing & Extended Line to define and lead the future strategy for the Hardlines licensed business. You will shape the category roadmap, grow the portfolio, and build licensing partnerships that extend the LEGO brand—while leading a small team and collaborating across product development, creative, and commercial functions.

Based in Copenhagen, you will join the Licensing & Extended Line Leadership Team, turning strategy into

Qualifications

• Delivered solid track record of outbound licensing experience with a strong focus on Hardlines, ideally in a global environment.
• Built category strategies and roadmaps that translated business objectives into commercial results.
• Led the development of premium brands through licensing partnerships.
• Managed complex internal and external stakeholder networks within matrix organizations.
• Directed teams and people toward shared business and category goals.
• Applied analytical skills to assess commercial performance and identify market opportunities.

Responsibilities

• Create and drive the Hardlines strategy and category roadmap with key stakeholders.
• Grow and optimize the Hardlines product portfolio through innovation and portfolio management.
• Own key licensing partner relationships and support long-term commercial success.
• Partner closely with creative teams to deliver high-quality product assortments.
• Expand presence across priority markets and key retail partners.
• Establish and develop a newly formed Hardlines team.

Skills

Outbound licensing

Category strategies

Premium brands licensing

Stakeholder management

Team leadership

Analytical skills

Education

Master's degree

Job description

LEGO Group in Copenhagen is seeking a Director, Head of Hardlines, Licensing & Extended Line to define and lead the future strategy for the Hardlines licensed business. You will shape the category roadmap, grow the portfolio, and build licensing partnerships that extend the LEGO brand—while leading a small team and collaborating across product development, creative, and commercial functions.

Based in Copenhagen, you will join the Licensing & Extended Line Leadership Team, turning strategy into