Global Digital Marketing Manager - Lead Gen & Growth

Erwin Andersen A/S; Middelfart Kommune; On-site; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Digital direction influence

Freedom to test ideas

Management collaboration

International environment

AI automation

Wind safety impact

Salary terms

Job summary

Danish Wind Power Academy (dwpa) seeks a Digital Marketing Manager to enhance lead generation for a global sales organization. You will optimize digital channels, measure impact, and collaborate with sales across Europe, APAC and the Americas. A hands-on role with leadership in planning, execution and follow-up.

Join an international team with growth ambitions, working on AI, automation and cutting-edge digital tech to improve wind industry safety and competence.

Qualifications

• At least five years of hands-on experience in digital marketing (B2B).
• Documented results with lead generation and marketing automation in B2B.
• Solid experience with SEO, conversion optimization and paid campaigns.
• A confident grasp of analytics and digital tools.
• Experience working closely with a sales organization.
• Professional-level Danish and English

Responsibilities

• Generating qualified leads and building a stronger flow of customers to sales
• Increasing visibility across relevant platforms and markets
• Developing the website, with a focus on user experience, SEO and conversion
• Planning and running digital campaigns and performance marketing
• Creating content together with colleagues who know the technology, ensuring it resonates with a technical audience
• Measuring the results of marketing activities and reporting them to sales and management

Skills

Lead generation

Marketing automation

SEO

Conversion optimization

Paid campaigns

Analytics

Danish language

English language

Sales collaboration

Job description

Danish Wind Power Academy (dwpa) seeks a Digital Marketing Manager to enhance lead generation for a global sales organization. You will optimize digital channels, measure impact, and collaborate with sales across Europe, APAC and the Americas. A hands-on role with leadership in planning, execution and follow-up.

Join an international team with growth ambitions, working on AI, automation and cutting-edge digital tech to improve wind industry safety and competence.