Global B2B Marketing Lead — 9-Month FTC

Egsoftware; København; Hybrid; DKK 550,000 - 850,000; Full time

Job summary

Dynaway, part of EG, seeks a Marketing Manager to own the direction, prioritization, and delivery of global B2B marketing. This maternity-cover role starts Dec 1 and is based in Ballerup, Denmark, reporting to the VP of Marketing and guiding two junior specialists.

You will drive demand generation, product and content marketing, and partner programs across Europe and North America, collaborating with Sales, Product Management, Customer Success, and EG marketing to maximize pipeline and impact.

Qualifications

• 5+ years in international B2B marketing, preferably SaaS/enterprise software.
• Strong analytics, reporting, and KPI-driven decision making.
• Fluent English with collaboration across Europe and North America.
• Experience leading or coordinating colleagues, agencies, and cross-functional teams.

Responsibilities

• Own Dynaway's marketing plan, budget, activities, and KPIs.
• Plan and lead integrated B2B campaigns across multiple channels.
• Translate product capabilities into clear messaging and assets.
• Oversee customer stories, webinars, content, and sales materials.
• Lead partner campaigns, events, and customer engagement activities.
• Manage a marketing team including 2 junior specialists and external partners.

Skills

Strategic marketing

B2B marketing

English communication

Leadership

Analytics & reporting

Tools

HubSpot

Microsoft Dynamics 365

Job description

Dynaway, part of EG, seeks a Marketing Manager to own the direction, prioritization, and delivery of global B2B marketing. This maternity-cover role starts Dec 1 and is based in Ballerup, Denmark, reporting to the VP of Marketing and guiding two junior specialists.

You will drive demand generation, product and content marketing, and partner programs across Europe and North America, collaborating with Sales, Product Management, Customer Success, and EG marketing to maximize pipeline and impact.