Experiences Concept Designer

1001 LEGO System A/S; Billund; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

LEGO Group is seeking an Experiences Concept Designer in Billund, Denmark, to develop scalable, hands-on LEGO experience concepts for BBM activations and campaigns. You will translate partner needs into compelling propositions, guiding concepts from exploration to pitch with a focus on feasibility, cost and quality.

You’ll lead collaborative workshops, present creative proposals, and work with design, engineering, production and external partners to raise the studio’s creative standards and

Qualifications

• Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.
• A portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.
• Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.
• Experience working with physical products, components, materials or environments as part of the creative process.
• Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.
• Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.

Responsibilities

• Develop scalable, hands-on LEGO experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.
• Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
• Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
• Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
• Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
• Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.

Skills

Concept design

Experience design

Product design

Spatial design

Portfolio development

Workshop facilitation

Visual communication

Presentation skills

Job description

About the role

Just imagine turning the creative possibilities of LEGO® bricks into hands‑on experiences that can grow from an early idea into memorable marketing moments. Then make it real.

As our Experiences Concept Designer, you'll participate on development of Brick Based Marketing concepts that support marketing activations, product campaigns and other brand moments across the LEGO portfolio. You'll get involved early in the creative process, working with partners to understand their needs, audiences and objectives and translating these into compelling hands‑on experiential part of our concepts. This is a hands‑on creative role where you'll combine blue‑sky thinking with grounded design decisions, bringing your own ideas while considering scalability, cost, quality and what it takes to turn a strong concept into reality. Note: This role is based in Billund, Denmark. Relocation assistance is not available for this position.

Required Qualifications

Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline. A portfolio demonstrating your own contribution to physical, hands‑on or spatial concepts, from early creative thinking through to a feasible design direction. Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives. Experience working with physical products, components, materials or environments as part of the creative process. Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts. Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.

Preferred Qualifications

Proven record creating branded experiences, experiential campaigns or physical activations for customers and consumers.

What you’ll build

Develop scalable, hands‑on LEGO® experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio. Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch. Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions. Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners. Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop. Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution. Proactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.

Life on the team

You’ll join the Brick Based Marketing Studio (the Studio), a global centre of excellence for Bbrick Based Marketing. We work with partners early in the creative process to uncover their needs, strengthen concepts before development and explore how brick‑based experiences can support our brand and business objectives. Our ambition goes beyond creating individual models or one‑off activations. We want to discover new ways for LEGO® bricks to create memorable experiences in a crowded media landscape, while developing approaches and concepts that can work across different moments, touchpoints and markets. You’ll have dedicated concept time alongside brainstorms, creative reviews and regular team sessions. You’ll combine exploration with grounded thinking, contributing your own ideas while helping colleagues and partners develop theirs.

What success looks like

You’ll be part of team developing impactful BBM concepts that answer partner needs and progress into real projects. You’ll help raise the standards of the Studio creative work and contribute with hands‑on experiential assets that make purposeful use of LEGO® bricks and physical interaction.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.