Experiences Concept Designer

Lego Group; Billund; Hybrid; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid working model

Job summary

The LEGO Group in Billund is seeking an Experiences Concept Designer to help shape brick-based marketing concepts and hands-on activations across the portfolio. You will translate partner needs into compelling experiential ideas while balancing feasibility, scalability, cost and quality.

This hands-on role requires guiding workshops, collaborating with design, engineering and production teams, and turning strong concepts into tangible experiences that resonate with audiences and customers.

Qualifications

• Significant professional experience in concept design, experience design, product or spatial design.
• Portfolio showing own contributions to physical, hands-on or spatial concepts.
• Experience translating needs into creative concepts supporting business objectives.
• Experience working with physical components, materials or environments in the creative process.
• Proven ability to lead creative workshops or brainstorms and provide direction across disciplines.

Responsibilities

• Develop scalable, hands-on LEGO experience as part of BBM concepts for activations and campaigns.
• Translate partner needs and shopper insights into clear creative propositions using trends from prior work.
• Lead brainstorms, workshops and creative reviews with multidisciplinary teams.
• Present concepts through visual storytelling, sketches, prototypes, models or presentations.

Skills

Experience concept design

Experience design

Product design

Spatial design

Bricks/ LEGO physical products

Workshop facilitation

Communication skills

Job description

personalise marketing, including social media features.Experiences Concept Designer page is loaded## Experiences Concept Designerlocations: Billundtime type: Full timeposted on: Posted Todayjob requisition id: 0000038974**Job Description**# **Just imagine turning the creative possibilities of LEGO(R) bricks into hands-on experiences that can grow from an early idea into memorable marketing moments. Then make it real.****About the role**As our Experiences Concept Designer, you'll participate on development of Brick Based Marketing concepts that support marketing activations, product campaigns and other brand moments across the LEGO portfolio.You'll get involved early in the creative process, working with partners to understand their needs, audiences and objectives and translating these into compelling hands-on experiential part of our concepts.This is a hands-on creative role where you'll combine blue-sky thinking with grounded design decisions, bringing your own ideas while considering scalability, cost, quality and what it takes to turn a strong concept into reality.***Note:** This role is based in Billund, Denmark. Relocation assistance is not available for this position.***Required Qualifications*** Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.* A portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.* Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.* Experience working with physical products, components, materials or environments as part of the creative process.* Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.* Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.**Preferred Qualifications*** Proven record creating branded experiences, experiential campaigns or physical activations for customers and consumers.**What you'll build*** Develop scalable, hands-on LEGO(R) experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.* Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.* Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.* Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.* Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.* Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.* Proactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.**Life on the team**You'll join the Brick Based Marketing Studio (the Studio), a global centre of excellence for Bbrick Based Marketing. We work with partners early in the creative process to uncover their needs, strengthen concepts before development and explore how brick-based experiences can support our brand and business objectives.Our ambition goes beyond creating individual models or one-off activations. We want to discover new ways for LEGO(R) bricks to create memorable experiences in a crowded media landscape, while developing approaches and concepts that can work across different moments, touchpoints and markets.You'll have dedicated concept time alongside brainstorms, creative reviews and regular team sessions. You'll combine exploration with grounded thinking, contributing your own ideas while helping colleagues and partners develop theirs.**What success looks like**You'll be part of team developing impactful BBM concepts that answer partner needs and progress into real projects. You'll help raise the standards of the Studio creative work and contribute with hands-on experiential assets that make purposeful use of LEGO(R) bricks and physical interaction.#LI-SG2#LI-HybridApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.Here is what you can expect:**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.**Colleague Discount** - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.**Your workplace:** Your workplace will be the office, store or factory specified in this advert.**Hybrid Working:** Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.Learn more about our benefits, culture and workplace experienceChildren are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children's Rights.Just imagine building your dream career.Then make it real.**Join the LEGO(R) team today.**A network error caused the media download to fail part-way.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to \"inspire and develop the builders of tomorrow\".