Content Insights Leader, Analytics & Strategy

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus program

Hybrid work policy

Job summary

The LEGO Group seeks a Content Insights and Analytics Associate Manager to lead corporate digital channel performance and content analysis. You will connect monitoring data through dashboards, translate complex information into actionable communications insights, and use social listening and AI signals to improve planning and reputational decisions.

You will join the Corporate Content & Channels team within Corporate Brand and Communications, contributing to a data-driven culture with a hybrid

Qualifications

• Delivered content, social or audience performance analysis that informed communications or channel decisions.

Responsibilities

• Develop dashboards and reporting formats that bring fragmented monitoring data together.
• Track digital channel and content performance against clear objectives.
• Turn reporting from a record of activity into a source of learning and action.
• Bring social listening and external audience signals into communications planning.
• Monitor how artificial intelligence-powered systems represent the LEGO Group.
• Create a consistent rhythm of recommendations that improve content and reputational decisions.

Skills

Content performance analysis

Social listening

Dashboard reporting

Evidence-based insights

Communication of insights

Tools

Sprinklr

Brandwatch

Hootsuite

Adobe Analytics

Semrush

Job description

The LEGO Group seeks a Content Insights and Analytics Associate Manager to lead corporate digital channel performance and content analysis. You will connect monitoring data through dashboards, translate complex information into actionable communications insights, and use social listening and AI signals to improve planning and reputational decisions.

You will join the Corporate Content & Channels team within Corporate Brand and Communications, contributing to a data-driven culture with a hybrid