Associate Manager, Insights & Analytics

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Content Insights and Analytics Associate Manager to lead corporate digital channel performance and content analysis. You’ll connect monitoring data through dashboards and translate complex information into actionable communications insight.

Using social listening, audience intelligence and emerging AI signals, you’ll improve planning, content development and reputational decisions.

Qualifications

• Delivered content and audience performance analysis informing channel decisions.
• Applied social listening and audience intelligence to identify trends and insights.
• Built dashboards turning data from multiple sources into clear recommendations.
• Used analytics platforms such as Sprinklr, Brandwatch, Hootsuite, Adobe Analytics, Semrush.
• Influenced decisions through evidence-based recommendations.

Responsibilities

• Develop dashboards and reporting formats that integrate monitoring data.
• Track digital channel and content performance against objectives.
• Turn reporting into learning and actionable guidance.
• Incorporate social listening and external audience signals into planning.
• Monitor AI-powered systems representations of the LEGO Group.

Skills

Content analysis

Social listening

Dashboards

Audiences intelligence

Analytics tools

Tools

Sprinklr

Brandwatch

Hootsuite

Adobe Analytics

Semrush

Job description

Job Description

Just imagine turning audience signals into smarter LEGO® brand stories and clearer reputational decisions. Then make it real.

Are you the person who always asks “so what” and “why”? We’re looking for a curious, analytical individual who loves joining the dots to turn information into action to power the next chapter of corporate storytelling at the LEGO Group.

About the role

As our Content Insights and Analytics Associate Manager, you’ll lead corporate digital channel performance and content analysis for the LEGO Group. You’ll connect monitoring data through useful dashboards and translate complex information into actionable communications insight. Using social listening, audience intelligence and emerging artificial intelligence signals, you’ll improve planning, content development and reputational decision-making in this permanent role.

Required Qualifications

• Delivered content, social or audience performance analysis that informed communications or channel decisions.
• Applied social listening and audience intelligence to identify trends, opportunities and reputational insights.
• Built reporting dashboards that turned complex data from multiple sources into clear recommendations.
• Used analytics and monitoring platforms such as Sprinklr, Brandwatch, Hootsuite, Adobe Analytics, Semrush or similar tools.
• Influenced content, channel or communications decisions through evidence-based insights and recommendations.

Preferred Qualifications

• Explored artificial intelligence-powered communications tools, prompts, copilots, workflows or agents.
• Analysed search and digital discovery behaviours to understand how audiences find information.

What you’ll build

• Develop dashboards and reporting formats that bring fragmented monitoring data together.
• Track digital channel and content performance against clear objectives.
• Turn reporting from a record of activity into a source of learning and action.
• Bring social listening and external audience signals into communications planning.
• Monitor how artificial intelligence-powered systems represent the LEGO Group.
• Create a consistent rhythm of recommendations that improve content and reputational decisions.

If you’ve worked in a role where you turned complex content, social or audience data into focused recommendations, you’ll feel at home here. What matters most is your curiosity, analytical thinking and ability to communicate insight clearly.

Life on the team

You’ll join the Corporate Content & Channels team within Corporate Brand and Communications. We’re shifting from traditional broadcasting towards communications shaped by audiences and evidence. The team values thoughtful experimentation, sound judgement and continuous learning. Your collaboration, relationship-building and storytelling instinct will help colleagues connect planning, performance and audience intelligence.

What success looks like

You’ll establish reporting that stakeholders can confidently use while finding the meaningful signals behind the numbers. Over the next 12 to 18 months, you’ll strengthen measurement, expand audience intelligence and explore changing discovery behaviours. You’ll work closely with content, social media and communications planning colleagues to support stories that build understanding, connection and trust.

What’s in it for you?

Here is what you can expect:

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace

When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.