Brand Performance Lead – Prioritisation & Insights

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life Insurance

Disability Insurance

Wellbeing programs

Colleague Discount

Bonus

Job summary

The LEGO Group is seeking a Manager level Individual Contributor in Copenhagen or Billund. This hybrid role blends hands-on brand performance analytics with governance and prioritisation across the marketing value chain, partnering with Finance and GMIP to drive data-informed decisions.

You’ll translate brand data into clear stories for senior leadership, support monthly Brand Performance rounds, and help prioritise investments to maximise brand health and growth.

Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.

Responsibilities

• Support Brand Performance Reporting with clear insights for senior leadership and the GBD Leadership Team.
• Translate complex data into actionable insights to inform discussions and decisions.
• Lead brand performance and prioritisation initiatives across the marketing value chain.
• Collaborate with Finance to monitor budget utilisation and allocation for projects and activities.
• Align marketing activities with wider business objectives across Product, Sales, Finance, and GMIP partners.

Skills

Analytical thinking

Brand strategy

Marketing performance

Portfolio prioritisation

Brand performance measurement

Analytics

Prioritisation

Communication

Storytelling

Job description

The LEGO Group is seeking a Manager level Individual Contributor in Copenhagen or Billund. This hybrid role blends hands-on brand performance analytics with governance and prioritisation across the marketing value chain, partnering with Finance and GMIP to drive data-informed decisions.

You’ll translate brand data into clear stories for senior leadership, support monthly Brand Performance rounds, and help prioritise investments to maximise brand health and growth.