Senior Integrated Communications Architect

the LEGO Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund, Denmark seeks a Senior Manager, Communications Strategist to design integrated communications experiences across owned, earned, paid and shared media. The role focuses on planning, storytelling and cross-team collaboration within The LEGO Agency and Global Communication Strategy.

You will drive audience-centric planning, use data to inform strategies, and craft journeys across touchpoints, aiming to engage kids, adults and the brand while delivering bold ideas.

Qualifications

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning and communication architecture.
• Experience using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.

Responsibilities

• Create multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, with connected user journeys across multiple touchpoints.
• Combine creativity and effectiveness through understanding of audiences, touchpoints and channel thinking.
• Apply understanding of how brands grow and how effective comms create impact and results.
• Use data and research to inform your approach, while remaining open to creative innovation.
• Strong storytelling, persuasive pitching and partner engagement to get teams onboard with your thinking.
• Help craft and develop our planning processes and collaboration across marketing and channel teams.
• Support colleagues to refine their thinking and build relationships across LEGO.

Skills

Communications planning

Strategy development

Channel planning

Data-driven planning

Audience insight

Media ownership

Job description

The LEGO Group in Billund, Denmark seeks a Senior Manager, Communications Strategist to design integrated communications experiences across owned, earned, paid and shared media. The role focuses on planning, storytelling and cross-team collaboration within The LEGO Agency and Global Communication Strategy.

You will drive audience-centric planning, use data to inform strategies, and craft journeys across touchpoints, aiming to engage kids, adults and the brand while delivering bold ideas.