Content Insights Leader - AI-Powered Analytics

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Content Insights and Analytics Associate Manager to lead corporate digital channel performance and content analysis. You’ll connect monitoring data through dashboards and translate complex information into actionable communications insight.

Using social listening, audience intelligence and emerging AI signals, you’ll improve planning, content development and reputational decisions.

Qualifications

• Delivered content and audience performance analysis informing channel decisions.
• Applied social listening and audience intelligence to identify trends and insights.
• Built dashboards turning data from multiple sources into clear recommendations.
• Used analytics platforms such as Sprinklr, Brandwatch, Hootsuite, Adobe Analytics, Semrush.
• Influenced decisions through evidence-based recommendations.

Responsibilities

• Develop dashboards and reporting formats that integrate monitoring data.
• Track digital channel and content performance against objectives.
• Turn reporting into learning and actionable guidance.
• Incorporate social listening and external audience signals into planning.
• Monitor AI-powered systems representations of the LEGO Group.

Skills

Content analysis

Social listening

Dashboards

Audiences intelligence

Analytics tools

Tools

Sprinklr

Brandwatch

Hootsuite

Adobe Analytics

Semrush

Job description

The LEGO Group is seeking a Content Insights and Analytics Associate Manager to lead corporate digital channel performance and content analysis. You’ll connect monitoring data through dashboards and translate complex information into actionable communications insight.

Using social listening, audience intelligence and emerging AI signals, you’ll improve planning, content development and reputational decisions.