Audience Growth & Insights Lead

Lego Group; Billund; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace with hybrid rhythm

Job summary

Lego Group is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail. You will translate data into actionable recommendations, support ICP processes, and influence decisions across audience groups and product categories.

You'll gain exposure to future product portfolios while contributing to current business performance in LEGO Group’s branded retail channels. Hybrid work is supported in a global team.

Qualifications

• Experience in category management, insights, planning or related consulting.
• Proven ability to work in a global, multicultural team with stakeholders.
• Advanced analytical skills and data-driven approach.
• Strong Excel modeling, data sourcing, and forecasting support.
• Understanding of consumer needs and retail principles with a commercial mindset.
• Ability to present to senior stakeholders with data-driven storytelling.
• Passion for retail and LEGO Group brand.

Responsibilities

• Develop audience growth models for long-term commercial planning.
• Lead reporting and forecasting processes for audience performance.
• Provide insights to influence portfolio, marketing and commercial decisions.
• Build strong partnerships across Category Management, Retail Marketing and Portfolio Development.
• Deliver trusted audience performance reporting for integrated planning.

Skills

Category management

Data analytics

Excel modeling

Forecasting

Stakeholder management

Retail experience

Presentation skills

Tools

Tableau

Power BI

Adobe Analytics

Job description

Lego Group is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail. You will translate data into actionable recommendations, support ICP processes, and influence decisions across audience groups and product categories.

You'll gain exposure to future product portfolios while contributing to current business performance in LEGO Group’s branded retail channels. Hybrid work is supported in a global team.