Vice President, Head of Creative and Innovation Excellence LEGO DESiGN

LEGO Brand Retail; Denmark; On-site; DKK 1,200,000 - 1,800,000; Full time

Job summary

LEGO Brand Retail is seeking a senior creative leader in Denmark to drive the innovation strategy across platforms, shaping core platforms like CMF, color, and materials. You will guide cross-functional teams, craft a long-term creative vision, and curate assets to empower design explorations.

As a senior leader, you will partner with marketing, product, and external collaborators, advancing prototyping and validation processes to accelerate learning and impact.

Qualifications

• Significant senior-level experience leading creative, design, or innovation teams.
• Proven ability to lead multidisciplinary creative teams and foster high-performance environments.
• Expertise in creative strategy, brand storytelling, and experience development.
• Strong systems thinking and ability to evolve design systems, materials frameworks, and creative toolkits.
• Exceptional stakeholder management and cross-functional collaboration skills.

Responsibilities

• Lead the Innovation Strategy & Platform Roadmap across systems, interaction, and experience platforms.
• Develop and Manage Core Innovation Platforms ensuring scalability and coherence across design and partner teams.
• Own the continuous development of foundational design systems (brick, color, form, element, material).
• Set a 3–5 year creative North Star and translate into annual direction for portfolios and consumer experiences.
• Lead curation, expression & creative enablement through design toolboxes and assets.
• Advance design research, insights & foresight to fuel concept development and future innovation.
• Identify and collaborate on high-impact partnerships with external partners and cultural institutions.
• Enable rapid prototyping, testing, and validation to accelerate learning and informed decisions.

Skills

Creative leadership

Design systems

CMF knowledge

Strategic planning

Stakeholder management

Prototyping

Trend forecasting

Job description

Job Description

A portfolio is required for this role. Please ensure a link is included in your CV.

This role must be based in Denmark full time.

"The joy of creation is the driving force in every human being. We do our very best to live this trust and make if possible for everyone in the world. "

Core Responsibilities

• Lead the Innovation Strategy & Platform Roadmap: Define and drive the short‑ to mid‑term innovation strategy across systems, interaction, and experience platforms. Shape business cases, investment priorities, and IP strategies that enable growth, differentiation, and risk mitigation.
• Develop and Manage Core Innovation Platforms: Oversee the creation, evolution, and integration of key innovation platforms (e.g., Play, Interaction, Building Experiences, CMF&G(Colour, Material, Finish & Graphics)). Ensure platforms are scalable, coherent, and embedded across design and partner teams.
• Steward Systems & Foundational Design Frameworks : Own the continuous development of foundational systems-including brick, color, form, element, and material-to secure consistency, quality, and long‑term design readiness.
• Set & Drive the Long‑Term Creative Vision: Establish a 3-5‑year creative North Star and translate it into actionable annual direction. Guide design portfolios, narratives, and end‑to‑end consumer experiences.
• Lead Curation, Expression & Creative Enablement: Bring the creative vision to life through curated showcases, design toolboxes, and creative assets. Lead explorations in color, material, finish, and graphic expression that inspire and empower teams.
• Advance Design Research, Insights & Foresight: Lead design‑led insights, cultural foresight, and trend research. Translate insights into strategies, opportunities, and creative direction that fuel concept development and future innovation.
• Inform Strategic Partnerships & Cultural Collaborations: Identify and collaborate on high‑impact design collaborations with external partners, cultural institutions, and creative communities aligned to innovation strategy and LEGO Brand Priorities
• Enable Prototyping, Testing & Validation Excellence: Build capabilities and processes for rapid prototyping, experimentation, and validation to accelerate learning, refine concepts, and strengthen decision‑making.

Play your part in our team succeeding

The LEGO Design Department is the creative heart to of the brand. We have two core responsibilities.

• Live our core purpose led values to develop and inspire the builders of tomorrow.
• Continue the legacy of innovative creative play experiences for people of all ages that are challenging, imaginative, and fun only the way the LEGO Brand can.

Do you have what it takes?

Significant senior‑level experience leading creative, design, or innovation teams with a proven track record of shaping and executing creative strategy across complex organizations.

Demonstrated ability to lead multidisciplinary creative teams (designers, strategists, editors, Copywriters, etc.) and foster highly collaborative, high‑performance environments.

Proven expertise in creative strategy, brand storytelling, and experience development, with the ability to translate insights and trends into compelling creative direction.

Strong capability in systems thinking and design foundations, including the ability to evolve design systems, materials frameworks, and creative toolkits.

Exceptional stakeholder management and cross‑functional collaboration skills, with experience influencing senior leaders and partnering across marketing, product, R&D, and external creative partners.

Strong ability to lead end‑to‑end creative processes, from concept development to execution, including managing prototyping, testing, and iteration cycles.

High level of communication, storytelling, and presentation skills, able to articulate creative direction, influence decision‑making, and inspire diverse creative teams.

Nice to have

• A degree related to a technical component of the role (e.g., industrial design, materials engineering, plastics engineering) may be beneficial, depending on background.
• Prior experience working with large‑scale creative or design systems (e.g., color/material libraries, modular design frameworks, speculative design toolkits).
• Background in industrial design, CMF ( Color, Material, and Finishes) , material science, human-computer interaction, or creative technology, especially in contexts involving prototyping or system‑level innovation.
• Experience with trend forecasting, cultural research, or foresight methodologies to inform creative and innovation direction.
• Proven ability to facilitate creative workshops, sprints, or co‑creation sessions with cross‑functional and external partners.
• Familiarity with rapid prototyping tools (physical or digital), such as 3D modeling, low‑fidelity prototyping, or experiential mock‑ups.
• Knowledge of creative agency, entertainment, gaming, or consumer products ecosystems.
• Experience working wit