AI-Driven MarTech Operations Specialist

PriceShape A/S; Aarhus; Hybrid; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Flexible hours

Pension and health insurance

Modern facilities

Job summary

PriceShape A/S is seeking a MarTech Operations Specialist to own the technology, data, and automation powering our Marketing function. You will connect systems, enhance data foundations, and explore AI-enabled improvements to scale our marketing engine.

You'll work closely with Marketing, Sales and RevOps, shaping how technology is used across the organisation. The role emphasises ownership, experimentation and building innovative solutions beyond out-of-the-box features.

Qualifications

• 4+ years in MarTech, Marketing Operations, RevOps or similar tech-focused role.
• Hands-on experience building in HubSpot or comparable CRM/marketing automation platform: data structure, workflows, lead scoring, lifecycle management and routing.
• Experience implementing marketing tracking, analytics, reporting and data quality.
• Strong understanding of automation and integrations to connect systems and improve workflows.
• Experience with web technologies incl. WordPress and HTML/CSS and multi-market websites with hreflang.
• Strong analytical, problem-solving and communication skills; able to work independently.

Responsibilities

• Own HubSpot and Marketing automation, including data structure, workflows, lead capture, scoring, routing and nurture flows.
• Own Marketing tracking and reporting, ensuring accurate conversion tracking, analytics and dashboards.
• Own website operations and technical SEO, including WordPress, HTML/CSS, crawlability and hreflang for multi-market needs.
• Build and improve integrations and automations that connect systems and reduce manual work.
• Use AI, code and emerging technologies to solve problems and build scalable solutions.
• Manage and optimise the MarTech stack, evaluating new tools and improvements.
• Ensure technical quality from launch, with trackable, indexable pages and campaigns.
• Document systems and processes to create a scalable setup across the team.

Skills

MarTech experience

HubSpot / CRM automation

Data analytics

Automation & integrations

Tech-savvy & AI mindset

Independent ownership

Tools

WordPress

HTML/CSS

Google Tag Manager

GA4

Looker Studio

APIs / Webhooks

Job description

PriceShape A/S is seeking a MarTech Operations Specialist to own the technology, data, and automation powering our Marketing function. You will connect systems, enhance data foundations, and explore AI-enabled improvements to scale our marketing engine.

You'll work closely with Marketing, Sales and RevOps, shaping how technology is used across the organisation. The role emphasises ownership, experimentation and building innovative solutions beyond out-of-the-box features.