AI Marketing Lead: MarTech Automation & Performance

AVEVA Denmark; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Company pension

Stock options

Career development

Job summary

RIB is seeking a Marketing AI Lead to drive AI across our MarTech stack, building automated workflows and connecting tools to deliver measurable commercial impact. You will operate in a hybrid model in Copenhagen, reporting to Global Marketing leadership, and collaborate with multiple regions.

You will work with Make, Zapier, n8n, and other AI platforms, shaping AI-enabled marketing strategies while ensuring governance and brand alignment. Travel internationally as needed.

Qualifications

• 3–6 years of experience in AI, business systems, marketing technology, or AI-adjacent role.
• Track record of using AI or scripting to improve workflows with measurable outcomes.
• Experience with low-code/no-code orchestration tools (Make/Zapier/n8n/Copilot Studio) to automate marketing workflows.
• Proficient in scripting (Python/JavaScript) and API integrations.
• Strong prompt engineering and ability to build reusable prompt libraries.

Responsibilities

• MarTech & AI Platform Enablement: connect tools and script integrations for measurable improvements.
• AI Reporting, Analytics & Marketing Intelligence: track impact against KPIs and build AI-powered insights.
• Content Operations & Generative AI: design workflows to scale content creation and campaign execution.
• AI Adoption & Enablement: share reusable assets, promote responsible AI usage and drive adoption.

Skills

AI strategy

Workflow orchestration

Scripting

Prompt engineering

English proficiency

Stakeholder collaboration

Tools

Make

Zapier

n8n

Copilot Studio

APIs

Job description

RIB is seeking a Marketing AI Lead to drive AI across our MarTech stack, building automated workflows and connecting tools to deliver measurable commercial impact. You will operate in a hybrid model in Copenhagen, reporting to Global Marketing leadership, and collaborate with multiple regions.

You will work with Make, Zapier, n8n, and other AI platforms, shaping AI-enabled marketing strategies while ensuring governance and brand alignment. Travel internationally as needed.