AI-Powered Marketing Operations Lead

Understory; Aarhus; On-site; DKK 600,000 - 900,000; Full time

Job summary

Understory is expanding its Marketing Operations in Aarhus to lead AI-driven marketing products. As Marketing Operations Lead, you will be a hands-on leader delivering for customers while guiding the team, owning the playbook, and coordinating with Product to mature AI workflows.

The role focuses on building a scalable service with a strong emphasis on quality, timeliness, and cross-functional collaboration across Product, Sales, and Customer Success.

Qualifications

• Three years in performance marketing or marketing ops, in-house or at an agency.
• Hands-on time in paid social and search.
• Ability to guide teams and explain actions with clarity.
• Proactive, low-ego, high-agency approach with initiative.
• English at a full professional level.

Responsibilities

• Deliver hands-on work for customers using in-house tools and AI workflows.
• Plan the team's daily rhythm: priorities, capacity and delivery against service levels.
• Maintain a shared quality bar across work and agents.
• Own the playbook and ensure it informs Sales and Customer Success.
• Collaborate with Product to shape tools and AI workflows.
• Identify quality/volume blockers and surface them with evidence.
• Coach and onboard teammates as the team grows.

Skills

Performance marketing

Marketing operations

Paid social

Paid search

AI tools

Tools

AI tools

Job description

Understory is expanding its Marketing Operations in Aarhus to lead AI-driven marketing products. As Marketing Operations Lead, you will be a hands-on leader delivering for customers while guiding the team, owning the playbook, and coordinating with Product to mature AI workflows.

The role focuses on building a scalable service with a strong emphasis on quality, timeliness, and cross-functional collaboration across Product, Sales, and Customer Success.