AI-Driven Growth & Product Marketing Lead

Amass; København; Hybrid; DKK 700,000 - 900,000; Full time

Job summary

Amass is seeking a marketing lead to own messaging, content, campaigns and GTM operations from inception to results. You will work with the CEO, sales and product teams to translate product developments into clear, evidence-based communications and campaigns.

You will also refine and expand our AI-driven GTM workflows to reach the right audiences and drive engagement. You should be fluent in AI, or eager to become fluent, and bring hands-on experience marketing a B2B product.

Qualifications

• Experience turning product capabilities into messaging and campaigns.
• Ability to write clearly for technical buyers and diverse audiences.
• Fluent English with strong editorial judgment.

Responsibilities

• Own messaging and content across website, LinkedIn, newsletters, product updates, and customer stories.
• Create campaigns for launches, partnerships and use cases with defined audience and next steps.
• Collaborate with sales to support opportunities, outreach and follow-up.
• Run and improve the GTM operating system including workflows and audience segmentation.
• Measure impact and optimize based on learnings.

Skills

Excellent written English

Messaging & campaigns

CRM, email marketing & automation

AI fluency / quick learner

Independent prioritization & execution

Tools

CRM platforms (Attio, etc.)

Email marketing tools

Content publishing tools

Job description

Amass is seeking a marketing lead to own messaging, content, campaigns and GTM operations from inception to results. You will work with the CEO, sales and product teams to translate product developments into clear, evidence-based communications and campaigns.

You will also refine and expand our AI-driven GTM workflows to reach the right audiences and drive engagement. You should be fluent in AI, or eager to become fluent, and bring hands-on experience marketing a B2B product.