Growth & Product Marketing Lead

Amass; København; Hybride; DKK 700 000 - 900 000; Plein temps

Résumé du poste

Amass is seeking a marketing lead to own messaging, content, campaigns and GTM operations from inception to results. You will work with the CEO, sales and product teams to translate product developments into clear, evidence-based communications and campaigns.

You will also refine and expand our AI-driven GTM workflows to reach the right audiences and drive engagement. You should be fluent in AI, or eager to become fluent, and bring hands-on experience marketing a B2B product.

Qualifications

• Experience turning product capabilities into messaging and campaigns.
• Ability to write clearly for technical buyers and diverse audiences.
• Fluent English with strong editorial judgment.

Responsabilités

• Own messaging and content across website, LinkedIn, newsletters, product updates, and customer stories.
• Create campaigns for launches, partnerships and use cases with defined audience and next steps.
• Collaborate with sales to support opportunities, outreach and follow-up.
• Run and improve the GTM operating system including workflows and audience segmentation.
• Measure impact and optimize based on learnings.

Connaissances

Excellent written English

Messaging & campaigns

CRM, email marketing & automation

AI fluency / quick learner

Independent prioritization & execution

Outils

CRM platforms (Attio, etc.)

Email marketing tools

Content publishing tools

Description du poste

Amass brings scientific intelligence into the tools where people work. We connect scientific sources so life science teams can get answers supported by evidence: in our app, through our API, and inside tools such as Microsoft Copilot, Claude and ChatGPT.

We are looking for someone who can understand what we are building, explain why it matters, and turn that into campaigns that bring the right people to Amass. You will also run and develop our AI-native GTM operating system.

The role

You own our marketing and communications, from choosing the story to publishing it and following up on the results. You work directly with our CEO, sales and product teams to turn product developments, partnerships and customer experiences into clear messages and useful campaigns.

You will also take over our GTM operating system: the connected tools and AI workflows we use to create content, manage audiences, run email journeys and support sales. The foundation is already built. Your job is to use it, refine it and build on it. You must be fluent in AI, or willing to become fluent.

This is a hands-on role with room to make decisions. Good ideas, relevant audiences and thoughtful execution matter.

What you will own

• Messaging and content. Make Amass understandable and relevant to different buyers. Write and publish website copy, LinkedIn posts, newsletters, product updates and customer stories.
• Campaigns and launches. Turn releases, partnerships and scientific use cases into campaigns with a clear audience, message and next step. Find creative ways to reach people through partners, communities and existing relationships.
• Sales collaboration. Join customer conversations, understand objections and create material that helps sales move opportunities forward. Work together on targeted outreach, lead reactivation and follow-up.
• The GTM operating system. Run and improve our content workflows, audience segmentation, email journeys and automations. Make routine changes yourself and scope deeper technical work with support.
• Measurement. Track which activities lead to qualified conversations, product usage and commercial opportunities. Use what you learn to decide what to improve, repeat or stop.

You will work with our events coordinator on promotion and follow-up, and with our technical team on product accuracy and more complex system changes.

What we are looking for

You have helped market a B2B product and can show work you took from idea to execution. You are comfortable understanding a technical product, finding the relevant story and writing about it clearly.

You bring, or will quickly learn to bring:

• Excellent written English and strong editorial judgment.
• Experience turning customer needs and product capabilities into messaging and campaigns.
• A practical understanding of sales: who the buyer is, what matters to them and what helps them take the next step.
• Experience with CRM, email marketing and automation, including audiences, triggers and follow-up.
• Confidence using AI to research, create, build and improve your work.
• The independence to set priorities and finish projects while keeping colleagues involved.

Our main tech stack (non-exhaustive) includes Claude Code, GitHub, Codex, Attio, HeyReach, Mailchimp, n8n, PostHog, ColdIQ and more. You do not need to know every tool already, but you should be comfortable learning them, working in a repository and troubleshooting a workflow. You should be able to operate campaigns without depending on a developer for every change.

Experience with life science, scientific software, data platforms or enterprise AI is welcome. So are basic design and video skills. Most importantly, you can show how your work helped a business reach and engage the right customers.

You will shape how Amass is understood at a stage where the product, partnerships and customer base are developing quickly. You will have direct access to the founders, customers and product team, an existing system to build on, and ownership of the work from first idea to measurable result.

Our working language is English. The role is based at our Copenhagen office.

Start: As soon as possible