Marketing jobs in United States

About TMEIC Europe
TMEIC drives industry around the world through a comprehensive offering of unique systems solutions including variable frequency drives, motors, generators, flywheels, photovoltaic inverters, BESS inverters and advanced automation systems for a wide range of industrial and energy applications. TMEIC was established in 2003 through the integration of the industrial systems divisions of Toshiba Corporation and Mitsubishi Electric Corporation.

General Role Description

With a solid technical background on Uninterruptible Power Supply (UPS), the Business Development Specialist - UPS will be responsible for developing business cases for UPS markets and applications (e.g. Data Centers) that enable the achievement of Mid-Range Plan (MRP) objectives, by identifying new opportunities, forming strategic partnerships, providing technical support to clients, and supporting sales efforts to drive market growth and business expansion within the UPS sector.

Role Accountabilities

Business Development

• Assess the BUs’ capabilities, products, services, and technologies to determine their position relative to the competitors in their respective markets.

• Determine key wants and needs of the UPS industries, markets, market segments and monitor industry and macro-economic trends to assess how these factors might change over time.

• Ensure new products and upgrades meet client needs, in collaboration with BUs’ teams.

• Develop and execute Go-To-Market strategy and collaborate with Marketing on product launch.

• Identify and explore new areas of potential business/industries that might be of interest to the BUs.

• Develop business cases for the BUs’ entry and participation in UPS markets, businesses, and industries in collaboration with BUs’ personnel.

• Develop relationships with a network of purchase influencers within current and potential industries to position the company to identify new opportunities.

• Provide input towards strategies for extending and establishing the Company’s brand into UPS markets, businesses and industries.

• Proactively and positively promote and exemplify the Company brand to internal and external contacts and the general public.

• Implement strategies to increase internal and external awareness and understanding of the BUs’ objectives and achievements via effective public relations and advertising in global and local media programs, in collaboration with the Global Marketing team.

• Ensure the effective development, delivery, and distribution of print and electronic advertising, sales and marketing collateral, technical articles, newsletters, and related material for BUs’ products, systems, and services, in collaboration with Global Marketing and BUs’ teams.

• Provide content to the Global Marketing team for the creation and execution of effective, high quality trade show activities in support of the strategic business plan.

• Develop relationships within a network of internal, domestic and global company contacts to coordinate and influence securing the resources needed for implementing the BUs’ strategies.

• Build and sustain productive relationships with company and Parent Company contacts to ensure timely and accurate communication of issues, concerns, and requests for assistance are acknowledged and subsequently addressed by Company and parent company.

• Report results as scheduled and requested to Company and parent company management, including, but not limited to, research, analysis, evaluation, and recommendations.

Application Engineering & Technical Support

• Work closely with the Sales and Application Engineering team to help increase sales.

• Provide technical guidance in the preparation, review, and final commercial proposal generation to clients.

• Provide expert-level technical support to customers, sales teams, and partners on UPS selection, configuration, and commissioning.

• Assist in the design and optimization of UPS applications across industries.

• Conduct hands-on testing, troubleshooting, and validation of UPS systems in lab and field environments.

• Develop and deliver technical training, documentation, and application notes for internal and external stakeholders.

• Prepare and deliver presentations at technical conferences and meetings with clients, at client sites as necessary or assigned.

• Support the engineering team to ensure compliance with global standards and certifications.

• Evaluate supplier proposals to determine the best technical and most economical solution for the application.

• Support the system integration activities.

• Ensure the product meets customer needs and provides value.

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager.

• Give manager best advice.

• Give earliest notice when work cannot be delivered as specified.

• Cooperate and collaborate with peers and interact cross-organizationally as specified by manager.

• Exemplify Company Core Values: Integrity, Teamwork and Accountability, Client Focus, Driving Progress.

• Comply with all Company policies, practices, and procedures and all regulations and laws.

• Recommend viable improvements proactively.

• Ensure effective utilization of business tools and processes.

Minimum Qualifications

• Bachelor’s Degree in Engineering or equivalent via education and/or work experience.

• 5+ years in a direct client facing position in UPS or related industries.

• Demonstrated success in business development in a complex business environment with commercial activities in industrial UPS, Data Centers or related industries.

• Proven ability to work across functional teams.

• Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts.

• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills.

• Demonstrated continuous improvement in areas of responsibility.

• Proficiency in Word, Excel, a CRM tool, and an ERP business system.

• Availability to travel, domestically and internationally, up to 40%, sometimes with limited notice.

• Fluency in English language (knowledge of German and/or Italian languages will be a plus).

Preferred Qualifications

• Bachelor's degree in Electrical, Electronic, Industrial Engineering, or a related field; MBA is a plus.

• Demonstrated experience in Data Centre business.

• Demonstrated success in vendor pre-qualifications and other typical procurement requirements for the industry segments.

• Product marketing and brand management experience.

• Direct client sales experience.

• Demonstrated success developing new markets.