TV and Music Marketing Manager, Germany

Apple; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is seeking a senior entertainment marketing professional in Berlin, Germany. This role focuses on Apple TV and Apple Music, requiring extensive marketing expertise in the video industry and a deep understanding of the local market. Ideal candidates will thrive in a collaborative environment, develop growth strategies, and analyze performance. Proficiency in both German and English is essential. Join a team committed to diverse perspectives and high-impact marketing campaigns.

Qualifikationen

• Extensive marketing experience in the video industry, preferably in subscriptions.
• Proven understanding of digital and above-the-line marketing channels.
• Strong analytical skills for performance optimization.
• Collaborative with social and relationship-building skills.
• Outstanding project management abilities and multitasking skills.
• Deep knowledge of media and entertainment landscape in Germany.
• Experience in building successful partner marketing programmes.
• Experience in culturally relevant campaigns in entertainment.

Aufgaben

• Define marketing priorities for Apple TV and Apple Music in Germany.
• Build and lead local marketing partnerships.
• Drive awareness, customer acquisition, and retention.
• Execute growth-driven marketing programs.
• Plan consumer and partner activations tied to local moments.
• Ensure consistent communications relevant for local audiences.
• Work cross-functionally to enhance marketing strategies.

Kenntnisse

Marketing experience in video industry

Digital marketing channels

Analytical expertise

Creative thinking

Collaboration skills

Project management

Passion for entertainment content

Proficiency in German

Proficiency in English

Jobbeschreibung

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other's ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It's the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you'll do more than join something - you'll add something.

Description

We are looking for a senior entertainment marketing professional to join the Apple Services marketing team in Germany, with a focus on Apple TV and Apple Music. The ideal candidate will be a growth-oriented marketer with a passion for content and partner marketing, who thrives in a fast-paced environment. If you love entertainment and are passionate about sharing it with the world, this role is for you.

Responsibilities

• Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local market nuances for both brand and key content
• Identify, secure and lead a portfolio of local marketing partnerships by building new relationships, negotiating terms and ensuring effective day-to-day partnership execution
• Develop local growth marketing strategy to drive awareness, customer acquisition and retention
• Leverage data and local insights to craft and execute growth-driven marketing programs
• Plan and execute consumer and partner activations and events tied to key titles and local moments
• Serve as custodian of the Apple brand, ensuring consistent communications which are relevant for local audiences
• Work cross-functionally across multiple international collaborators to elevate Apple TV and Apple Music priorities, be a spokesperson for local priorities
• Work closely with our editorial, business, marketing and PR teams to build locally relevant campaigns around new releases, key genres and local moments
• Remain hands-on with projects from beginning to end

Preferred Qualifications

• Extensive marketing experience in the video industry, preferably in subscriptions
• Great proven understanding of digital and above-the-line marketing channels, including advertising, acquisition marketing, direct marketing, and social media
• Analytical expertise to optimize performance and communicate results effectively to partners and leaders
• A self-starter who is able to think creatively and identify new opportunities
• Highly collaborative with extraordinary social and relationship-building skills
• Outstanding project management skills and the ability to balance multiple priorities simultaneously
• Ability to work with international peers collaboratively across timezones
• Passion for and understanding of Apple's brand, products, and Apple TV
• Proficiency in German and English

Minimum Qualifications

• Deep understanding of the media and entertainment landscape in Germany
• A background in building and managing successful partner marketing programmes, with an established network of market relationships preferred
• Track record in developing and delivering high-impact, culturally relevant campaigns that resonate with audiences
• Demonstrable experience in content, entertainment or brand marketing, preferably in subscriptions
• Strong analytical and data-driven approach, with experience in measuring, optimising and reporting on ROI of marketing initiatives
• Highly collaborative, ability to work cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results
• Proactive self-starter, able to identify new business opportunities and drive projects through to completion
• Proficiency in German and English

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.