Team Lead, Field Marketing, Europe

Splash; Deutschland; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Cvent is seeking a Team Lead for DACH field marketing to drive end-to-end campaigns across Germany, Austria and Switzerland. You will own regional demand generation, webinars, content localization, and partner marketing while collaborating with sales and product teams to accelerate pipeline.

You will manage translation workflows, coordinate with agencies and freelance writers, and ensure German-language assets meet regional needs. A hybrid work model and regional events are expected.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or relevant field.
• Proven track record in B2B marketing, demand generation or integrated campaigns.
• Fluent German and strong English, with ability to create localized content.

Responsibilities

• Lead end-to-end DACH field marketing strategy and execution aligned to sales priorities.
• Own regional campaigns, website localization, webinars, and content for DACH.
• Manage translations, freelancers, and agencies for German-language campaigns.
• Plan and execute webinars in German and English; track performance and optimize.
• Develop partner marketing with German hospitality partners and events.
• Oversee conferences and tradeshows, including content planning and onsite delivery.
• Lead niche venue nurture programs and collaborate with sales on pipeline.
• Integrate AI into content creation, localization, and campaign optimization.

Skills

German fluency

English proficiency

Project management

Stakeholder management

Campaign execution

AI-powered marketing tools

Education

Bachelor's degree in Marketing or related

Tools

AI tools for marketing

Job description

Overview:

Our Culture and Impact Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Cvent is seeking a UK-based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel, while also supporting strategic European Hospitality Cloud programmes. This role will be responsible for end-to-end campaign planning and execution across demand generation, webinar programmes, partner marketing, content localisation, and event delivery. The position involves reporting to the Marketing Director, Europe and collaborating closely with counterparts in India and the US.

The position will play a critical role in driving awareness, engagement, and pipeline across the DACH market, while also contributing to broader European initiatives for the Hospitality Cloud business. The successful candidate will work closely with sales, digital, content, product marketing, customer marketing, external partners, freelance writers, and translation agencies to deliver impactful regional programmes.

In This Role, You Will:

• DACH Field Marketing Strategy: Lead end-to-end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities, and Hospitality Cloud growth objectives.
• Campaign Execution: Serve as the German-language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
• Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long-form assets. Develop German-language content including nurture copy, landing pages, and thought leadership pieces.
• Webinar Programme Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
• Partner Marketing: Build and manage relationships with German hospitality partners to identify co-marketing opportunities and support regional demand generation.
• Conferences & Tradeshows: Leading the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and providing onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
• Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions, and close collaboration with the sales team.
• Performance Tracking & AI-Assisted Execution: Track, measure, and report on programme performance, using insights to optimise future activity. Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
• Perform other duties as assigned.

Here’s What You Need:

• Bachelor’s degree in Marketing, Business, Communications or relevant experience.
• Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
• Fluent German and strong English language skills, with the ability to create, review, and refine German-language marketing content.
• Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
• Experience delivering webinars, nurture campaigns, digital promotions, and in-person or hybrid events.
• Experience working with agencies, freelancers, and cross-functional internal teams in a matrixed organisation.
• Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
• Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
• Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
• Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation. Comfortable experimenting with and adopting new tools to improve efficiency.

Desirable

• Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
• Experience supporting regional conferences or marquee customer/prospect events.
• Experience working on localisation and translation workflows for European markets.
• Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.